Brand Tone

youthful, energetic, authentic, and playful

Brand Values

• •Creativity & Fun
• •Entrepreneurship & Passion
• •Authenticity & Transparency
• •Quality & Artisanal Care
• •Community

Best Practices

• •Keep Sofía at the Center: The brand's biggest asset is its founder. Continue to leverage her personal story and authentic presence in marketing. All copy should sound like it could come directly from her.
• •Use a Conversational and Engaging Tone: Write captions and texts as if you're talking to a friend. Use questions, polls, and calls to action that invite interaction and make the audience feel heard.
• •Prioritize Visual Storytelling: The appeal of slime is highly visual and sensory (ASMR). Accompany all copy with high-quality, vibrant, and satisfying videos or photos that showcase the product's unique textures and features.
• •Embrace Emojis and Youthful Language: Consistently use emojis (💖✨🚀🎨) and informal language that resonates with the target audience. This reinforces the playful and energetic tone of the brand.
• •Celebrate the Community: Continuously feature user-generated content, give shoutouts to loyal customers, and create content that acknowledges the community's role in the brand's success. This builds loyalty and strengthens the brand's image as one that is "for the fans."

Social Perception

a highly aspirational and trustworthy brand, especially among a younger demographic (children and teenagers). Sofía Vera is seen as a role model and influencer, and her fans are not just buying a product but also supporting her personal journey. The brand is considered a leader in the artisanal slime market in Chile, synonymous with quality and creativity.

Copy Examples

• •✨ ¡ALERTA DE NUEVO SLIME! ✨ Presentamos “Galaxia de Arándanos” 🫐💫. Un slime transparente con brillos cósmicos y un aroma que te transportará a otra dimensión. ¡Hecho a mano y con mucho amor para ti! 💖 Corre a slimeafta.cl antes de que se agote. ¿List@ para el viaje? 🚀 #SlimeAfta #NuevoSlime #HechoEnChile
• •POV: Estás empacando el pedido de alguien que te sigue desde 2018 ❤️. ¡Mil gracias por su apoyo siempre! 🙏 Cada cajita va con una dosis de felicidad y gratitud. Etiqueta a un amig@ que necesita un slime en su vida. 👇 #SlimeChile #Emprendimiento #PackingOrders #ASMR
• •🎨 Tu Creatividad, Nuestras Creaciones 🎨. Kits de slime para que te conviertas en un artista. ¡Todo lo que necesitas en una sola caja! Compra ahora y empieza a crear.
• •MI HISTORIA: Cómo convertí mi hobby de niña en mi trabajo soñado | Sofia Vera
• •¡Ayúdanos a decidir! 🤫 ¿Qué aroma les gustaría para el próximo Kit de Slime de edición limitada? (Poll options: A) Chicle de Frutilla 🍓 B) Mango Tropical 🥭)