Brand Tone

Playful, Personal, and Enthusiastic

Brand Values

• •Creativity and Innovation
• •Quality
• •Customer Satisfaction & Sensory Experience
• •Stress Relief and Well-being
• •Entrepreneurial Spirit
• •Transparency

Best Practices

• •Embrace Youthful Language (Authentically): Use current, positive slang and emojis where appropriate, especially on platforms like TikTok and Instagram. Keep it light, energetic, and fun, but avoid forcing slang that doesn't feel natural to the brand voice.
• •Incorporate the Founder's Voice: Continue to leverage Mark Lin's personal story and passion. Phrases like "Mark's Picks," "From Mark's Desk," or direct quotes can reinforce the personal, relatable aspect of the brand.
• •Focus on Sensory Details and a Playful Tone: Use vivid, descriptive language that appeals to the senses (texture, scent, visual appeal of the slime). Keep the tone lighthearted and emphasize the fun and stress-relieving aspects of the products.
• •Maintain Enthusiasm and Positivity: Copy should consistently reflect excitement for the products and a positive interaction with the community. Use exclamation points judiciously to convey genuine enthusiasm.
• •Be Transparent and Approachable: When addressing potential issues (e.g., slime care, shipping), maintain a friendly, helpful, and transparent tone. Encourage interaction and feedback, reinforcing the community aspect and the founder's direct involvement.

Social Perception

Popular and In-Demand, Associated with Youth and Trends, Generally Positive with Some Mixed Feedback, Seen as a Success Story, Community Focused

Copy Examples

• •🤯 Get ready to SQUISH! Our brand NEW [Slime Name] just dropped! Inspired by [Inspiration, e.g., freshly baked cookies], this [Texture, e.g., crunchy, buttery] slime smells good enough to eat (but please don't! 😉). Mark personally mixed this batch with extra love! Grab yours before it sells out – you know the drill! Link in bio! #sliimeyhoney #newslime #sensoryplay #satisfying
• •Ever wonder how we get that perfect [Slime Feature, e.g., drizzle]? 🙋‍♂️ Mark here, giving you a sneak peek into the Sliimeyhoney lab! ✨ It’s all about good vibes and great slime. What creation should I tackle next? Let me know in the comments! 👇 #slimetutorial #smallbusiness #teenentrepreneur #satisfyingvideos #sliimeyhoney
• •Warning: May cause extreme happiness (and serious cravings!). Our [Slime Name] is a deliciously scented, super satisfying slime that looks just like your fave [Food Item]. Perfect for poking, stretching, and melting your stress away. Each jar is handcrafted by our team (led by Mark!) with the best ingredients for the ultimate slime experience. Add a little sweetness to your day! ✨
• •🍦 You UP for a SLIME Surprise?! Mark’s Faves Inside! 🤫 Hey Slime Squad! Mark here – and I’m SO excited to share this week’s fresh batch of Sliimeyhoney goodness! We’ve been cooking up some seriously awesome textures and scents in the lab (aka my happy place!). We believe playing with slime is pure joy, and we can’t wait for you to get your hands on these creations. Check out what’s new and treat yo’ self!
• •Stressed? Bored? We got you. 😎 Dive into a world of amazing textures & scents with Sliimeyhoney! Our slimes = instant mood boost. P.S. Mark says hi from the slime factory! 👋 #slime #stressrelief #fun #sliimeyhoneyshop