Brand Tone

Confident & Bold, Authentic & Street-Smart, Creative & Expressive, Community-Oriented & Inclusive, Modern & Edgy

Brand Values

• •Individuality & Self-Expression
• •Creativity & Innovation
• •Authenticity
• •Quality & Performance
• •Community
• •Ethical Practices

Best Practices

• •Embrace the "Street" Authenticity: Use language that feels genuine, grounded, and connected to urban and barber culture. Avoid overly corporate or formal jargon.
• •Champion Individuality & Creativity: Consistently weave in messages of self-expression, uniqueness, and the power of creating one's own style. Use empowering and active verbs.
• •Maintain a Confident & Bold Edge: Reflect the "King of Hair Products" persona with assertive and impactful statements. Highlight the performance and game-changing nature of the products.
• •Foster Community & Inclusivity: Address the audience as part of a collective ("tribe," "one of you"). Use inclusive language that resonates with a diverse audience of men and non-binary individuals.
• •Keep it Modern & Visually Driven: Ensure copy complements the modern, edgy, and often minimalist aesthetic seen on their social media and website. Use current slang or references where appropriate and authentic, and encourage user-generated content.

Social Perception

Positive, Innovative & Trendsetting, Connected to Barber Culture, Youthful & Modern, Value Concerns, Effective for Specific Looks

Copy Examples

• •Headline: Unleash Your Look. Define Your Style. Body: Born from the streets, crafted for individuality. Slick Gorilla gives you the power to create. #SlickGorilla #BornToCreate
• •Headline: More Than Hold. It's a Statement. Body: Don't just style your hair, own it. Our [Product Name, e.g., Styling Powder] delivers a matte finish and gravity-defying texture that speaks volumes. Be bold. Be you.
• •Headline: The Barber's Choice. Your Secret Weapon. Body: Trusted in barbershops worldwide, Slick Gorilla brings professional-grade styling to your fingertips. Get the look, straight from the culture that defines it.
• •Headline: Raw Power. Creative Freedom. Body: We believe in the untamed spirit of creativity. Slick Gorilla products are your tools to express your unique character, every single day. What will you create?
• •Headline: Join the Tribe. Wear it With Confidence. Body: It's not just about hair, it's about a community built on self-expression and authenticity. Tag @SlickGorillaUS and show us how you rock your style. #SlickGorillaTribe #Individuality