Brand Tone

Confident, urban, and aspirational; direct, bold, and motivational.

Brand Values

• •Creativity and Individuality
• •Quality and Performance
• •Authenticity and Community
• •Ethical Practices
• •Innovation

Best Practices

• •Embrace the "King" Mentality: Always write from a position of confidence and leadership in the haircare space. Use bold, declarative sentences and avoid hesitant language.
• •Speak the Language of the Street and Barber: Incorporate authentic slang and terminology from street culture and professional barbering to maintain credibility and connection with the core audience.
• •Champion Individuality: Frame products as tools for self-expression. Use user-generated content and stories to highlight the diverse styles of the community.
• •Be Direct and Punchy: Keep copy concise and impactful. Use short, powerful taglines and clear, benefit-driven descriptions.
• •Reinforce Ethical Values: Consistently mention the "vegan" and "cruelty-free" aspects of the products in relevant marketing materials to appeal to the conscious consumer.

Social Perception

Very positive, effective, premium, trustworthy, building a loyal "cult following." Perceived as a cool, modern, and reliable brand that delivers on its promises.

Copy Examples

• •Engineered in the streets, perfected in the barbershop. Introducing [New Product Name]. Your style is your signature. Own it. #TheKingOfHairProducts
• •Tag your look with #SlickGorilla for a chance to be featured. We see you, creators. Show the world your style. #StyledBySlick
• •Gravity-defying lift. Invisible hold. Create texture that speaks volumes without saying a word. Your hair, your rules.
• •Not just a style. It's a statement. Vegan, cruelty-free, and designed for the individual. That's the Slick Gorilla way. #HairThatPerforms
• •Fresh look, still slick. Stock up on the essentials. Get the complete routine and save 25%. Because confidence is the best look. #SlickGorilla