Brand Tone

Informal & Engaging, Confident & Stylish, Helpful & Approachable, Modern & Youthful

Brand Values

• •Style & Trend Awareness
• •Practicality & Comfort
• •Self-Expression & Individuality
• •Accessibility
• •Confidence Building

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., witty, confident, cool, approachable), a "we are/we are not" list, and common phrases or jargon to use or avoid. This should be the go-to resource for anyone writing copy.
• •Know Your Audience: Understand who you're talking to – their language, their interests, their humor. Tailor the tone to resonate with them authentically. For a streetwear brand, this might mean using current slang appropriately and understanding cultural nuances.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's a social media caption, website copy, email newsletter, or customer service interaction. A blog post that's humorous and casual shouldn't lead to a product page that's overly formal.
• •Use Storytelling: Weave the brand's values and personality into narratives. Instead of just describing a product, tell the story of how it fits into the customer's lifestyle or how it empowers them (e.g., "elevate your confidence").
• •Read It Aloud & Get Feedback: Before publishing, read the copy aloud to catch awkward phrasing or tones that don't fit. Get feedback from others, ideally those who represent the target audience, to ensure the intended tone is coming across effectively.

Social Perception

Positive and helpful; trendiness, urban style, and sometimes exclusivity or community identification; appreciation for style and value.

Copy Examples

• •Instagram Post (New Hoodie Drop): "Stop the chill, start the style. Our new [Hoodie Name] just landed – it's like a hug you can wear. Seriously. Tap to cop before it’s just a cool memory. #SlickCloth #HoodieSeason #StreetStyleEssential"
• •Website Banner (General): "Your Style. Your Rules. Slick Cloth delivers the freshest threads that don’t just look good, they feel right. Shop the latest drops."
• •Product Description (Graphic Tee): "More than just a tee, it’s a statement. Our [Tee Name] graphic tee is cut from ultra-soft cotton with a design that speaks louder than words. Get ready to turn heads. #SlickCloth #GraphicTee #Streetwear"
• •Email Subject Line (Sale): "Heads Up: Major Heat Just Hit the Slick Cloth Sale 🔥"
• •Facebook Ad (Brand Awareness): "Tired of blending in? Slick Cloth is for the ones who own their look. We bring the fire, you bring the attitude. Discover your new favorite fit today. Link in bio. #WearItSlick #StreetwearCulture"