Brand Tone

Professional and Trustworthy

Brand Values

• •Quality
• •Affordability
• •Customer Service
• •Environmental Responsibility

Best Practices

• •Maintain a Professional and Authoritative Voice: All copy, from website text to social media captions, should be well-written, grammatically correct, and informative. Avoid overly casual language or slang.
• •Highlight Core Values in All Messaging: Consistently weave in keywords related to quality, affordability, durability, and customer support across all platforms.
• •Use High-Quality Visuals: Professional photography and videography that showcase the products in well-designed settings will reinforce the brand's commitment to quality.
• •Be Transparent and Informative: Clearly state product specifications, warranty information, and compliance with Australian standards. An educated customer is a confident customer.
• •Engage with Customers Professionally: Respond to inquiries and reviews on social media and other platforms in a timely and helpful manner, maintaining the established professional tone.

Social Perception

Reliable Supplier with a Focus on Quality

Copy Examples

• •Experience the perfect blend of style and function. Our new vanity collection, crafted from premium, water-resistant materials, is designed to be the centerpiece of your bathroom for years to come. Quality you can trust, at a price you'll love.
• •Upgrade your everyday. Discover our range of WELS-rated, water-efficient tapware. Sleek designs, durable construction, and the peace of mind that comes with a 10-year warranty. Shop now and save 15%.
• •Building on a reputation of trust. For over 30 years, SLE has been the partner of choice for Australian builders. Our extensive range of WaterMark certified fixtures ensures your projects meet deadlines, budgets, and the highest standards of quality.
• •From classic to contemporary, we have the perfect fixtures to complete your vision. Pictured here is our stunning [Product Name] basin, a favorite for its clean lines and durable finish. #SLEKitchenBathroom #BathroomInspo #AustralianDesign #QualityFixtures
• •5 Ways to Add a Touch of Luxury to Your Bathroom without Breaking the Bank