Brand Tone

Value-Driven, Enthusiastic & Passionate, Transparent/Honest, Community-Focused, Pragmatic/No-Frills

Brand Values

• •Value for Money
• •Quality Protection
• •Customer Responsiveness/Community Engagement
• •Accessibility
• •Transparency

Best Practices

• •Emphasize Value and Quantity: Always highlight the "110 sleeves per pack" and the cost-effectiveness. Use phrases like "king-sized value," "more for your money," "affordable protection."
• •Use Enthusiastic and Gamer-Centric Language: Incorporate words like "epic," "legacy," "game night," "campaigns." Show genuine passion for gaming and protecting game components.
• •Be Transparent and Honest: Don't be afraid to be straightforward, even a little informal or humorous. Acknowledge things like "our packaging isn't the prettiest" if it reinforces the value message.
• •Focus on Protection and Quality (Relative to Price): Clearly state the benefits – "60 microns thick," "100 microns for premium," "crystal-clear," "durable." Compare favorably to "standard" or "penny" sleeves.
• •Maintain a Confident but Approachable "Royal" Theme: Use "King," "Kingly," "Royal Treatment" playfully, but ensure the overall tone remains down-to-earth and focused on serving the customer (the true "king" in this scenario). Avoid overly formal or arrogant language.

Social Perception

The Go-To for Budget-Conscious Gamers, Good Quality for the Price, A Practical, No-Nonsense Brand, Generally Reliable with Occasional Hiccups, Growing Brand

Copy Examples

• •Headline: Don't Just Play Your Games, Protect Your Legacy! Body: Your epic adventures deserve to last. Sleeve Kings offers premium 60-micron card sleeves – that's 50% thicker than standard "penny sleeves" – at a price that won't make your wallet weep. Get 110 sleeves per pack. Because value AND protection should always be king-sized!
• •Headline: More Sleeves, More Savings, Zero Compromise. Body: Why choose between quality and quantity? With Sleeve Kings, you get both. Our crystal-clear, "Tough As Nails" sleeves give your cards the royal treatment they deserve, and with 110 sleeves in every pack, you’re always ready for the next game night. Direct from us to you – fit for a king!
• •Headline: Your FFG Sleeves Ran Out? We've Got You Covered (Literally!). Body: Mourning the loss of FFG sleeves? Dry those tears! Our 100-micron Premium Sleeves are here to seamlessly integrate with your collection. Same great feel, awesome clarity (maybe even a bit clearer, oops!), and that kingly value you expect from us. Keep your campaigns going strong!
• •Headline: From Gloomhaven to K-Pop Photocards – We Sleeve It ALL! Body: Big game boxes? Tiny treasured photocards? We're obsessed with the perfect fit! Sleeve Kings boasts a massive range of sizes (and we're always adding more, thanks to you!). Find your perfect match and give every card the premium protection it deserves. What will you sleeve next?
• •Headline: Straight Talk & Strong Sleeves. That's the Sleeve Kings Promise. Body: We're gamers, just like you. We believe in great protection without the princely sum. Our sleeves are made with passion, Cleartech™ Polypropylene, and a commitment to giving you the best bang for your buck. No fancy frills, just kingly quality you can trust, pack after pack.