Brand Tone

Reassuring & Trustworthy, Caring & Empathetic, Informative & Straightforward, Positive & Hopeful

Brand Values

• •Natural Solutions
• •Well-being & Quality of Life
• •Trust & Transparency
• •Customer Support
• •Accessibility

Best Practices

• •Prioritize "Natural" and "Herbal": Consistently use terms that highlight the natural formulation of the product (e.g., "herbal extracts," "nature's solution," "melatonin-free").
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how they contribute to better sleep and overall well-being (e.g., "wake refreshed," "feel calmer," "recharged," "improve sleep quality").
• •Maintain a Reassuring and Trustworthy Voice: Use phrases that build confidence, such as "TGA certified," "traditionally used," "backed by science (where applicable)," and "customer-trusted." Referencing positive customer experiences can also enhance this.
• •Be Empathetic and Understanding: Acknowledge the frustration and impact of poor sleep. Use language that shows you understand the customer's problem and are offering a genuine solution. ("If you don't get enough deep sleep, you'll struggle...", "Sometimes, life feels too complicated. The simplest solution? Go to bed early.")
• •Keep it Clear and Simple: Avoid overly technical jargon. Explain the product and its benefits in a way that is easy for everyone to understand, reflecting its accessibility (available without prescription).

Social Perception

Positive Customer Experiences, Trusted Source for Sleep Aid, Some Skepticism Overcome, Effectiveness Varies Individually

Copy Examples

• •Headline: Tired of Counting Sheep? Discover a Natural Path to Restful Nights. Body: SleepZzz 7 NIGHTS® offers a gentle, herbal solution to help you fall asleep easier and wake up feeling refreshed. No melatonin, just nature's finest.
• •Social Media Post: "Finally, a good night's sleep is within reach! So many of our customers, just like Anneke, were skeptical at first but found relief with SleepZzz. Ready to feel recharged? #SleepNaturally #HerbalRemedy #WakeUpRefreshed"
• •Product Description Snippet: Crafted with a blend of Valerian, Hops, and Gentian, SleepZzz 7 NIGHTS® is a traditional herbal medicine designed to relieve mild anxiety and reduce sleeplessness, nurturing your body's natural sleep cycle.
• •Email Subject Line: Reclaim Your Nights (and Days!) with SleepZzz. Body: Don't let sleeplessness dictate your life. Our TGA-certified herbal formula is trusted across Australia to help you achieve deeper, more restorative sleep.
• •Short Ad Copy: Sleep well, live better. Try SleepZzz 7 NIGHTS® – your natural, non-addictive answer to sleepless nights. Available at your local pharmacy.