Brand Tone

Safety-Conscious and Authoritative, Caring and Responsible, Premium and High-Quality, Innovative and Solution-Oriented, Reassuring and Trustworthy

Brand Values

• •Pet Safety Above All
• •Innovation
• •Quality and Durability
• •Pet Comfort and Well-being
• •Functionality and Versatility
• •Transparency

Best Practices

• •Prioritize Safety Language: Always lead with or heavily integrate the safety aspects of the products. Use terms like 'crash-tested,' 'certified,' 'protection,' 'secure,' and reference safety standards when appropriate.
• •Emphasize Quality and Innovation: Highlight the premium materials, thoughtful design features, and the innovative solutions Sleepypod offers to common pet travel concerns.
• •Use a Caring and Reassuring Voice: Write with empathy for pet owners and their desire to keep their pets safe and comfortable. Offer peace of mind through your messaging.
• •Maintain Authority and Trustworthiness: Back up claims with facts, such as testing standards, certifications, and awards. Share positive testimonials and expert endorsements to reinforce credibility.
• •Be Clear and Informative: While conveying warmth, ensure the copy is also straightforward and provides clear information about product benefits, features, and how they contribute to pet safety and comfort. Avoid overly casual or flippant language that could undermine the seriousness of the safety message.

Social Perception

Positive, Trusted Authority, High Investment, High Reward, Valued for Design, Responsive (Generally)

Copy Examples

• •Headline: Travel with Confidence. Protect What Matters Most. Body: Your furry family deserves the highest standard of safety on every journey. Sleepypod’s crash-tested carriers and harnesses are rigorously engineered to meet U.S., Canadian, and E.U. child safety seat standards, because their protection is paramount. Explore true peace of mind.
• •Headline: More Than a Carrier. It's a Safe Space. Body: Reduce travel anxiety and enhance comfort with Sleepypod. Our innovative designs transform from a cozy bed at home to a secure, crash-tested car seat or airline-approved carrier, ensuring your pet travels in a familiar, stress-free environment. Because a calm pet means a happy journey.
• •Headline: Innovation in Every Stitch. Safety in Every Trip. Body: At Sleepypod, we don't just make pet products; we redefine them. From our Pet Passenger Restraint System™ to using only premium, durable materials, every detail is thoughtfully designed and rigorously tested for your pet’s utmost safety and comfort. Invest in their well-being.
• •Headline: Certified Safety, Uncompromised Style. Body: Why choose between safety and design? Sleepypod offers award-winning, Center for Pet Safety certified travel solutions that look as good as they protect. Give your cherished companion the best in protection and travel in style.
• •Headline: Because They're Family. And Family Deserves the Best. Body: We understand the deep bond you share with your pet. That’s why Sleepypod is committed to pioneering the safest travel products on the market. Travel knowing you’ve provided them with unparalleled protection, backed by science and a love for pets.