Brand Tone

Passionate & Enthusiastic, Authentic & Rider-Focused, Informal & Approachable, Inclusive & Community-Oriented, Edgy & Playful

Brand Values

• •Passion for Snowboarding
• •Quality & Durability
• •Inclusivity
• •Community
• •Authenticity
• •Fun & Performance
• •Limited Exclusivity/Specialness

Best Practices

• •Always Speak from a Rider's Perspective
• •Embrace Informal Authenticity (But Stay Professional)
• •Highlight Inclusivity and Community
• •Balance Fun with Quality
• •Be Transparent and Passionate

Social Perception

Positive within its niche, Community-focused, Seen as high-quality and fun, Emerging but Passionate

Copy Examples

• •Sleep Snowboards: Rider-Owned. Dream-Driven. Built to Shred.
• •Warning: May cause uncontrollable urges to call in sick on pow days. 🤘 Our new [Board Name] is here – meticulously engineered by riders, for riders who live for the descent. Genderless design, because the mountain doesn’t care who you are, just how you shred. Link in bio for the board of your dreams (no, seriously). #SleepSnowboards #BoardOfYourDreams #SnowboardingIsFun #RiderOwned
• •We're not corporate giants. We're snowboarders, just like you. Sleep Snowboards was born from a simple love for the ride and a desire for boards that rip, last, and don't take themselves *too* seriously. Super freakin' fun, for every body. That's the Sleep promise.
• •The park is your playground? The streets your canvas? Meet the Jibby. Playful flex, EazyRide™ Camber, and tough enough for whatever you throw at it. Because your progression shouldn’t break the bank, or your board. #SleepJibby #FreestyleFreedom #Snowboard
• •Who’s hitting the slopes this weekend? Tag your shred crew and tell us your dream line! 👇 We're all about that shared stoke. P.S. Keep an eye out for some fresh Sleep gear dropping soon! #SleepSnowboardsCommunity #ShredTogether #SnowboardLife