Brand Tone

aspirational, educational, and caring

Brand Values

• •Quality and Authenticity
• •Accessibility
• •Family Heritage & Trust
• •Customer-Centricity

Best Practices

• •Lead with Education: Always explain the 'why' behind silk. Differentiate 100% Mulberry silk from satin at every opportunity. Use phrases like 'Did you know?' or 'The secret is...' to draw the audience in.
• •Balance 'Luxury' with 'Affordability': Use aspirational words like 'luxury,' 'top tier,' and 'best-kept secret,' but always pair them with inclusive and accessible language like 'for everyone,' 'affordable,' and 'your new daily routine.'
• •Focus on 'Problem/Solution': Frame the products as solutions. The problem could be frizz, breakage, acne, or sleep creases. The solution is always the gentle, protective quality of your silk. Customer testimonials are powerful tools for this.
• •Maintain a Caring, Personal Voice: Incorporate the brand's origin story where appropriate. When interacting with customers online, use a warm and appreciative tone, as seen in replies to reviews. This builds community and trust.
• •Use a Consistent Keyword Set: Ensure core terms like '100% Mulberry Silk,' '22 Momme,' 'Healthy Hair,' 'Smooth Skin,' 'Anti-Frizz,' and 'Anti-Breakage' are present across all platforms—from product pages to social media hashtags.

Social Perception

largely positive, trustworthy, effective, high-quality, and community-oriented within its niche

Copy Examples

• •It's more than just a bonnet. It's a commitment to your curls. Our 100% Mulberry Silk Bonnet isn't just about protecting your hairstyle; it's about preserving your hair's natural oils, preventing breakage, and waking up ready for the day. This isn't satin, it's the real secret. #SleepSilk #HealthyHairJourney #SilkBonnet
• •Healthy Hair, Skin & Sleep Starts Here. Discover the 22 Momme Mulberry Silk difference—the affordable luxury you deserve.
• •Upgrade your beauty sleep from cotton to pure Mulberry silk. Recommended by dermatologists and hairstylists, our 22 momme silk pillowcase reduces friction on your skin to help prevent breakouts and fine lines. At the same time, it protects your hair from the frizz and damage caused by nightly tossing and turning. Wake up refreshed, with smoother skin and healthier hair. It's not a secret anymore; it's your new standard.
• •Stop breaking up with your hair every night.
• •Struggling with 'sleep wrinkles' and morning frizz? Your cotton pillowcase could be the culprit. Make the switch to Sleep Silk LLC's 100% Mulberry silk. It's naturally hypoallergenic and allows your skin and hair to glide, not pull. See the difference that an affordable, authentic silk pillowcase makes. Shop our collection now!