Brand Tone

problem-solving, reassuring, and functional.

Brand Values

• •Health and Well-being
• •Effectiveness and Quality
• •Accessibility and Customer Focus
• •Comfort

Best Practices

• •Lead with the Problem, Offer the Solution: Start by acknowledging the customer's pain point (snoring, poor sleep, fatigue) and immediately present SleepSilk as the straightforward, effective solution.
• •Focus on Benefits, Not Just Features: Instead of just saying "medical-grade adhesive," explain the benefit: "it stays on all night without leaving residue, so you can sleep without worry." Instead of "breathable rayon," say "it's so comfortable and gentle, you'll barely notice it's there."
• •Use Reassuring and Trust-Building Language: Incorporate words like "gentle," "safe," "natural," and "proven." Highlighting that it is an Australian-owned brand can also build local trust.
• •Leverage Social Proof: Integrate customer testimonials directly into marketing copy. Phrases like "Join thousands of satisfied sleepers" or "See why our customers say it's the best they've tried" are powerful.
• •Maintain a Clear and Simple Tone: Avoid overly technical jargon. The goal is to be seen as a helpful and accessible expert. The copy should be easy to understand, reflecting the product's ease of use.

Social Perception

positive and appreciative.

Copy Examples

• •Headline: "Quiet Nights Are Here. Rediscover Restful Sleep." Body: Tired of snoring disrupting your sleep and your partner's? SleepSilk mouth tape gently encourages nasal breathing, the body's natural way to achieve deep, continuous rest. Wake up feeling refreshed, not fatigued.
• •Headline: "The Secret to a Silent Night's Sleep. Even with a Beard." Body: Don't let snoring come between you and a good night's rest. Our skin-friendly, medical-grade adhesive is designed for superior hold without irritation. It’s comfortable, secure, and yes, it works perfectly with beards.
• •Headline: "Breathe Better, Sleep Deeper." Body: Mouth breathing can lead to snoring and dry mouth, leaving you tired. SleepSilk's breathable rayon tape is the simple, effective solution. It’s so comfortable, you’ll forget it’s even there.
• •Headline: "Your Partner Will Thank You. So Will Your Body." Body: Experience the profound health benefits of nasal breathing. From reduced snoring to improved sleep quality, our tape is more than a quick fix—it's a step towards better overall wellness. Start your journey to healthier sleep tonight.
• •Headline: "Quality Sleep is a Right, Not a Luxury." Body: We believe everyone deserves to wake up feeling their best. That's why we created SleepSilk—a simple, high-quality, and effective tool to help you reclaim your nights. Join thousands of rested Australians and make restless nights a thing of the past.