Brand Tone

Energetic and Passionate, Authentic and Honest, Community-Focused and Inclusive, Rebellious and Anti-Establishment, Resilient and Determined, Introspective and Emotive

Brand Values

• •Independence and DIY Ethic
• •Community and Fan Connection
• •Authenticity and Transparency
• •Artistic Integrity and Evolution
• •Resilience and Perseverance
• •Social Commentary and Empowerment
• •Hard Work and Dedication

Best Practices

• •Embrace Authenticity: Always communicate honestly. Share genuine experiences, challenges, and triumphs. Avoid overly corporate or impersonal language.
• •Prioritize Community: Directly address and involve the fanbase. Use inclusive language ("we," "us," "our," "the Society"). Foster a sense of belonging and shared experience.
• •Channel the Energy: Let the passion and intensity of the music come through in the words. Use strong verbs and evocative language that reflects their live shows and sound.
• •Highlight Independence: Remind the audience of the DIY ethos and the "Sleeps Brothers" label. Emphasize how their support directly sustains the band and their creative freedom.
• •Be Resilient and Empowering: Reflect the band's journey of overcoming obstacles. Infuse messages with a sense of hope, strength, and the power of music to connect and heal, even when discussing darker themes.

Social Perception

Respected and Influential, Energetic Live Performers, Innovative and Fan-Focused, Evolving Sound, Authentic and Relatable, Dedicated Fanbase

Copy Examples

• •This is more than music. This is our truth, forged in chaos, shared with you. SELF HELL is out now. Listen loud, feel everything. This is While She Sleeps. This is for the Society.
• •The road calls. We answer. Bringing the noise, the energy, the community. North America, get ready. We're coming back with more fire than ever. Join us. Be part of it. #WSSFamily #SleepsSociety
• •Wear your allegiance. New designs, same DIY spirit. Every piece helps fuel the noise and build our independent future. Designed by us, for you. Shop the latest at whileshesleeps.com. #SleepsBrothers #SupportYourScene
• •Want to get closer? The Sleeps Society is where we break down walls. Exclusive content, behind-the-scenes, a direct line to the band. This isn't just a fan club; it's a movement. Join us and help redefine what a band can be. Link in bio. #SleepsSociety #YouAreWe
• •Through the noise and the silence, the highs and the lows, we're still here, making music our way. For ourselves, for you. What WSS track gets you through? Let us know below. #WhileSheSleeps #Community #Metalcore