Brand Tone

Friendly, Empathetic, Reassuring, Approachable, Supportive, Fun, Playful, Confident, and a bit cheeky

Brand Values

• •Self-Care & Wellness
• •Comfort & Customization
• •Affordability & Accessibility
• •Effectiveness & Relief
• •Safety
• •Customer Satisfaction
• •Innovation

Best Practices

• •Know Your "Peachy" Persona: Develop a clear understanding of the brand's voice – is she your supportive best friend, a quirky wellness advocate, or a bit of both? Write as if this persona is speaking directly to the customer. Use relatable language like "Same, girl."
• •Embrace Empathetic Language: Acknowledge the customer's pain points (jaw pain, poor sleep, stress) with understanding and offer Sleep Peachy as a caring solution. Use words that convey comfort and reassurance.
• •Incorporate Playful "Peachy" Puns (Sparingly): While the "peachy" theme is fun, use puns and brand-related wordplay thoughtfully to avoid sounding repetitive or forced. Let it add charm, not overwhelm the message.
• •Focus on Benefits with a Positive Spin: Instead of just listing features, translate them into tangible benefits that improve the customer's life (e.g., "wake up refreshed," "reclaim your nights," "smile with confidence"). Keep the tone upbeat and solution-oriented.
• •Maintain Consistency Across All Channels: Ensure the friendly, supportive, and slightly playful tone is evident everywhere – from website copy and product descriptions to social media posts, email marketing, and even customer service interactions. Create a simple style guide with key tone words and phrases.

Social Perception

Sleep Peachy is an affordable and effective solution for teeth grinding, appreciating the ease of use and comfort. The branding, particularly the color and "girly" focus, resonates positively with its target audience of women. The option to remold is a significant plus for many.

Copy Examples

• •Tired of waking up with a sore jaw? We get it. 😴 The daily grind (pun intended!) is real. Our Sleep Peachy Night Guard is here to help you find relief and wake up feeling refreshed. Soft, comfy, and oh-so-easy to fit. Sweet dreams are made of this! #SleepPeachy #BruxismRelief #SelfCareSunday
• •Stop the Grind, Start the Peachy Sleep! ✨ Get your custom-fit night guard in minutes. Affordable, adorable, and backed by our Peachy Promise. Your jaw will thank you!
• •Girl, Your Jaw Called. It Needs a Peachy Night In! 💤
• •Say 'bye-bye' to boring bedtime routines and 'hello' to peachy perfection! Our night guard isn't just about protecting those pearly whites; it's about reclaiming your Zzz's with a smile. Easy to mold, comfy to wear, and pretty in pink – what's not to love? #PeachyKeenSleep
• •Grind less, smile more. ✨ Sleep Peachy offers a revolutionary, remoldable night guard designed for women. Get dentist-quality protection without the hefty price tag. Safe, effective, and braces-friendly! Shop now for sweeter dreams. #NightGuard #TMJRelief #SleepWell