Brand Tone

Informative & Scientific, Benefit-Oriented & Reassuring, Luxurious & Comfort-Focused, Active Lifestyle Supportive, Direct & Clear

Brand Values

• •Wellness & Health
• •Performance & Recovery
• •Quality & Durability
• •Comfort
• •Innovation & Technology
• •Customer Care

Best Practices

• •Prioritize Benefit-Driven Language: Always connect product features (like Celliant technology) to tangible benefits for the customer (e.g., "wake up refreshed," "recover faster," "sleep more soundly").
• •Maintain a Balance of Science and Comfort: While the technology is key, always pair scientific explanations with descriptions of the luxurious feel and comfort of the sheets. Avoid overly technical jargon where simpler, clear explanations suffice.
• •Emphasize Credibility: Regularly incorporate phrases like "clinically proven," "FDA-determined general wellness product," and "patented technology" to build trust and reinforce the scientific backing.
• •Speak to the Active & Health-Conscious Consumer: Tailor messaging to resonate with individuals who value performance, recovery, and overall well-being. Use language that reflects an understanding of their lifestyle and goals.
• •Develop a Glossary of Brand Terms: Create a list of preferred terms and phrases (e.g., "restorative sleep," "infrared energy," "luxurious sateen weave," "performance bedding") to ensure consistency across all communications. Include terms to avoid as well, if any.

Social Perception

Positive for Comfort and Softness, Appreciation for Sleep Quality & Recovery Benefits, Seen as a Premium Product, Mixed Opinions on Price/Value and Specific Claims, Trusted for Technology, Generally Good Customer Service, Giftable

Copy Examples

• •Headline: Unlock Your Best Performance. Sleep Deeper, Recover Faster with SLEEPLETICS. Body: Don't just sleep, restore. Our Celliant®-infused performance bedding is clinically proven to enhance local blood flow, helping you wake up energized and ready to conquer your day. Experience the science of recovery.
• •Headline: The Secret to Restorative Sleep? It's Woven In. Body: SLEEPLETICS sheets feature FDA-determined Celliant® technology, transforming your natural body heat into infrared energy. This promotes restful sleep and muscle recovery, night after night. Luxuriously soft, scientifically proven.
• •Headline: Feel the Difference: Luxury Meets Patented Sleep Technology. Body: Indulge in the silky-smooth comfort of our 400-thread-count sateen weave sheets, while Celliant® fibers work to optimize your body's recovery process. Better sleep, enhanced well-being, guaranteed to last.
• •Headline: Elevate Your Sleep. Amplify Your Life. Body: Your active life demands peak recovery. SLEEPLETICS Celliant® Performance Sheets are designed to improve sleep quality, regulate body temperature, and help muscles repair faster. Invest in your rest, invest in yourself.
• •Headline: Wake Up Revitalized. The Power of Infrared, The Comfort of SLEEPLETICS. Body: Experience the clinically tested benefits of Celliant® infrared technology. Our sheets don't just cover your bed, they actively work to enhance your sleep and recovery, so you can live your life to the fullest.