Brand Tone

Sensual, Empowering, and Sophisticated

Brand Values

• •Female Empowerment
• •Sustainability and Ethical Production
• •Timeless Luxury and Quality

Best Practices

• •Every piece of copy, from a product description to a social media post, should connect back to the brand's core values of empowerment, sensuality, and conscious luxury. Start by asking, "How does this communicate our mission?"
• •Employ descriptive words that appeal to touch and emotion. Terms like "plush velvet," "liquid silk," "drapes effortlessly," and "sensual touch" create a tangible feeling of luxury and intimacy.
• •Consistently reinforce the versatility of the garments. Frame products not just as sleepwear but as essential, elegant pieces for a modern, multifaceted life. Use phrases like "from dawn to dusk," "your secret layer of confidence," or "effortless transitions."
• •Address your audience as the confident, self-assured individual she is or aspires to be. Use an empowering and respectful tone. For instance, instead of "You'll love how this looks," try "Own your elegance in a piece designed to celebrate you."
• •While the brand is aspirational, its origin story—born from the founder's needs as a busy single mother—provides a grounding authenticity. Weave this narrative into the brand story to create a more relatable connection, showing that luxury can be both a dream and a practical, necessary part of a woman's life.

Social Perception

Aspirational, Celebrity-Endorsed, and Conscious

Copy Examples

• •Define your own morning. Our new collection is more than silk; it’s a commitment to yourself. To moments of quiet confidence and effortless elegance that last long after your coffee is gone. For the bedroom, and for the world you command beyond it. #SleepingWithJacques #LuxuryForLife
• •Crafted from our signature plush velvet, the Freya Bodysuit is an intimate statement of power and grace. Designed with delicate lace trim and a daring open back, it’s the perfect foundation under a blazer or worn solo for an evening of pure indulgence. This isn’t just lingerie; it’s a reminder of the woman you are. Sensual, strong, and unapologetic.
• •The vows, the celebration, the memories—they all begin here. In the quiet moments of reflection before the day unfolds. Our Bridal collection is designed for the modern bride, with timeless silk sets and ethereal robes that honor your journey. Because feeling empowered and utterly yourself is the most beautiful beginning of all. Discover the collection.
• •At Sleeping with Jacques, luxury is conscious. We believe the most beautiful garments are the ones that honor our planet and empower our community. That's why we choose responsibly sourced silk and partner with female-founded suppliers who share our vision. Each piece is a promise—of timeless design, ethical craftsmanship, and a commitment to a better future. It’s slow fashion you can feel good about, inside and out.
• •Your life isn't confined to one role, so why should your wardrobe be? Sleeping with Jacques is designed for the multifaceted woman who dictates her own dress code. Experience comfort that doesn’t compromise on sophistication. #PowerInPleasure #SleepingWithJacques