Brand Tone

caring, supportive, and relatable

Brand Values

• •Customer Wellbeing
• •Quality
• •Trust and Transparency
• •Accessibility
• •Local Connection
• •Empathy

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's potential struggles (e.g., "Feeling the weight of restless nights?", "Sleepless nights? You're not alone."). This builds an immediate connection.
• •Use "We" and "You": Foster a sense of a supportive relationship. Phrases like "We get it," "We're here to help," and directly addressing "You" make the communication more personal and caring.
• •Incorporate Customer Language and Stories: Weave in phrases and sentiments from positive customer reviews (e.g., "life changer," "best sleep ever"). This adds authenticity and reinforces the relatable aspect of the brand.
• •Clearly State Benefits, Not Just Features: While mentioning "Deep Pressure Stimulation" is good, always tie it back to the tangible benefits for the customer: "to help soothe anxiety and invite calm."
• •Maintain a Positive and Hopeful Outlook: Focus on the solutions and the positive changes the product can bring ("Your journey to better rest starts here," "Sleep changes everything – let us help you change your nights"). Reinforce the idea that better sleep and well-being are achievable.

Social Perception

reliable, customer-focused company that delivers a high-quality product that genuinely helps with sleep and anxiety. The fast shipping and responsive customer service are frequently highlighted, contributing to a perception of efficiency and care. Being a New Zealand-owned business also appears to resonate well with their local customer base. They are considered one of the leading weighted blanket providers in New Zealand.

Copy Examples

• •Headline: Feeling the weight of restless nights? Body: We get it. Tossing, turning, and a mind that won't switch off. Our Sleep Heavy weighted blankets are designed to gently hug you into a deeper, more peaceful sleep. Discover how a little bit of comforting weight can make a world of difference. Your journey to better rest starts here. #SleepHeavyNZ #WeightedBlanketLove #NZMadeCalm
• •Headline: More Than Just a Blanket. It's Your Nightly Reset. Body: Imagine drifting off easily and waking up truly refreshed. That's the Sleep Heavy promise. Crafted with care right here in NZ, our weighted blankets use Deep Pressure Stimulation to help soothe anxiety and invite calm. Sleep changes everything – let us help you change your nights. #BetterSleepNZ #StressRelief #SleepHeavyStory
• •Headline: Kiwi Owned, Kiwi Loved. Real Sleep Stories. Body: "It has literally changed my life." - Anne H. We're so proud to hear from Kiwis across the country who've found comfort and deeper sleep with Sleep Heavy. From reducing anxiety to finally beating insomnia, your stories inspire us every day. Share your Sleep Heavy moment! #CustomerLoveNZ #SleepWellFeelWell #ProudlyNZ
• •Headline: Sleepless nights? You're not alone. We're here to help. Body: Cory and Indy started Sleep Heavy because they knew how tough sleep struggles can be. That’s why we’re passionate about bringing the calming comfort of weighted blankets to every New Zealander who needs it. Experience the difference with our 30-Day Money Back Guarantee. #EmbraceCalm #NZWellness #SleepHeavySupport
• •Headline: The Secret to a More Serene You? It Could Be Weight. Body: Our luxurious weighted blankets do more than just keep you cozy. They provide a gentle, reassuring pressure that helps calm your nervous system, easing stress and inviting restorative sleep. Choose your perfect weight and style, and let Sleep Heavy transform your nights (and days!). #DeepSleepNZ #AnxietySupport #WeightedComfort