Brand Tone

Trustworthy, Professional, Caring, and Reassuring

Brand Values

• •Quality and Excellence
• •Health and Hygiene
• •Innovation and Technology
• •Affordability and Accessibility
• •Customer-Centricity

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of starting with "Our mattress has 5-zone pocketed coils," begin with the benefit: "Experience personalized support that adapts to you, eliminating partner disturbance for an uninterrupted night's sleep." This focuses on solving the customer's problem.
• •Balance Technical Authority with Reassurance: Use technical specifications (e.g., CertiPUR-US certified) to build credibility, but always translate them into a tangible benefit for the customer (e.g., "...meaning our foam is made without harmful chemicals, for a healthier home and a cleaner sleep").
• •Incorporate Social Proof and Authenticity: Regularly use customer testimonials and reviews in marketing materials. The partnership with Vidya Balan is a powerful form of social proof; use her quotes and image to reinforce messages of quality and trust.
• •Maintain a Consistent Health-Centric Narrative: Frame the product as an investment in well-being across all channels. Whether it's a blog post about sleep hygiene or a tweet, the underlying message should be that Sleepfresh is a partner in the customer's health journey.
• •Use a Simple and Direct Call to Action (CTA): After building trust and explaining the benefits, the CTA should be clear and straightforward. Phrases like "Bring Wellness Home," "Choose Healthier Sleep," or the campaign slogan "Sab bakwaas hatao, sleepfresh ghar lao!" are direct and align with the brand's no-gimmicks stance.

Social Perception

Sleepfresh is generally perceived as a reliable, high-value brand offering product quality relative to price. Customers appreciate its convenience of delivery and setup, viewing it as a strong contender in the online mattress market with favorable features and positive reviews.

Copy Examples

• •Invest in Your Rest. For over two decades, Sleepfresh has engineered mattresses that don't just promise sleep, but deliver rejuvenation. Wake up to a healthier, more energized you.
• •Excellence isn't just an act, it's a habit. And it starts with a night of truly restorative sleep. That's why Vidya Balan trusts Sleepfresh for her well-being. Experience the difference that quality makes. #SleepFresh #GoodSleep #InvestInRest
• •Stop counting sheep and start getting quality sleep. Our doctor-recommended orthopedic mattresses are designed with advanced Fresh Sleep Technology to support your spine and keep you cool all night. Say goodbye to morning aches and hello to fresh mornings. Learn more about our 100-night trial.
• •More than a mattress, it's your nightly health ritual. Featuring hypoallergenic fabrics and Sanitized® anti-bacterial protection, our hybrid mattress ensures a clean and hygienic sleep environment, so you can breathe easy and rest deeply.
• •The Science of a Perfect Night's Sleep | Inside Sleepfresh Technology. Ever wondered what goes into a truly supportive mattress? We pull back the covers on our 20-year history of innovation, from our supportive coir core to our cooling gel foam layers, all designed for your ultimate health and comfort.