Brand Tone

Helpful & Informative, Customer-Centric & Supportive, Trustworthy & Reliable, Approachable & Friendly, Price-Conscious/Value-Oriented

Brand Values

• •Customer Satisfaction
• •Health & Wellbeing
• •Accessibility & Affordability
• •Reliability & Quality
• •Canadian Identity

Best Practices

• •Prioritize clarity and simplicity: Given the medical nature of the products, avoid overly technical jargon. Explain concepts in a way that is easy for all users to understand, ensuring information is accessible and not intimidating.
• •Emphasize support and empathy: Acknowledge that dealing with conditions like sleep apnea can be challenging. Use language that conveys understanding, patience, and a genuine desire to help customers find the best solutions for their needs.
• •Maintain a helpful and educational stance: Consistently provide valuable information through blog posts, FAQs, and social media content that empowers users to manage their sleep health effectively.
• •Be transparent and trustworthy: Clearly communicate information about products, pricing, shipping, and return policies. Reinforce the company's commitment to quality and customer satisfaction in all communications.
• •Inject a friendly, approachable Canadian voice: Use a warm, welcoming tone. Incorporating subtle Canadianisms (like their "eh" in "SleepEh") where appropriate can build connection, but ensure the primary focus remains professional and supportive given the healthcare context.

Social Perception

Generally Positive, Trusted Supplier, Concerns/Mixed Signals, Valued for Price and Service

Copy Examples

• •Headline: Breathe Easier, Sleep Sounder. Your Trusted Canadian CPAP Partner. Body: At SleepEh.ca, we understand the impact of a good night's sleep. That's why we offer a wide selection of CPAP machines, masks, and supplies, backed by expert advice and caring customer support. Get the rest you deserve.
• •Headline: Finally! CPAP Therapy That Fits Your Life (and Your Budget). Body: Don't let sleep apnea hold you back. SleepEh.ca provides top-quality CPAP solutions at prices that make sense. Plus, our friendly team is here to help you every step of the way. Fast, free shipping on orders over $70 across Canada.
• •Headline: Got CPAP Questions? We’ve Got Answers (and the Right Gear!). Body: New to CPAP? Feeling overwhelmed? The SleepEh.ca team is dedicated to making your journey to better sleep smooth and simple. From choosing the right mask to understanding your machine, we’re here for you. Explore our resources or chat with us today!
• •Headline: Wake Up Refreshed. Trusted CPAP Supplies, Delivered to Your Door. Body: Quality sleep starts with reliable equipment. SleepEh.ca offers a comprehensive range of CPAP products from leading brands. Experience our fast shipping and exceptional customer care that fellow Canadians trust.
• •Headline: Your Health is Our Priority. Sleep Well with SleepEh.ca. Body: As a proudly Canadian company, we're committed to enhancing your sleep quality and overall well-being. Discover effective sleep apnea solutions and personalized support you can count on. Because better sleep means a better you.