Brand Tone

Minimalist & Understated, Effortlessly Cool / Streetwear Savvy, Neutral & Direct

Brand Values

• •Quality & Comfort
• •Contemporary Aesthetics
• •Exclusivity/Scarcity (Potentially)
• •Simplicity

Best Practices

• •Focus on Show, Don't Just Tell: Highlight tangible qualities (e.g., Heavyweight cotton, Oversized silhouette) rather than making vague claims.
• •Keep it Concise & Direct: Avoid overly elaborate language or jargon. Use clear, straightforward sentences.
• •Use Visually Driven Language (when appropriate): Words like structured, exaggerated drop shoulder, cropped fit help the customer visualize the product accurately.
• •Maintain a Neutral yet Confident Voice: The tone isn't overly familiar or bubbly, nor is it cold. It's self-assured.
• •Leverage Keywords Naturally: Integrate terms like streetwear, oversized, heavyweight cotton, and essentials seamlessly into descriptions.

Social Perception

Desirable Streetwear, Focus on Fit, Good Quality Basics, Community Endorsed

Copy Examples

• •V3 Essentials. Heavyweight French Terry Cotton. Built for comfort. Designed for the street. #SleepdebtStudios #Streetwear #OversizedFit
• •The V3 Hoodie. Crafted from 100% heavyweight French Terry cotton for a structured yet comfortable feel. Features an oversized, cropped fit with an exaggerated drop shoulder. Understated style, maximum comfort. Details at sleepdebtstudios.com.
• •SLEEPDEBT: New Arrivals. Built Different.
• •Comfort. Redefined. The V3 Sweatpants. Shop now.
• •SLEEPDEBT STUDIOS: Premium essentials. Modern fit. Uncompromised comfort.