Brand Tone

Sophisticated & Refined, Comfort-Oriented & Assuring, Classic & Timeless, Professional & Trustworthy, Modern & Lifestyle-Aware

Brand Values

• •Comfort
• •Quality & Craftsmanship
• •Style & Elegance
• •Heritage & Trust
• •Innovation
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of the Sledgers tone (e.g., "Sophisticated," "Confident," "Comfort-focused," "Heritage-proud," "Understated Elegance"). Provide do's and don'ts with examples.
• •Prioritize Key Value Propositions: Consistently weave in core values like "comfort," "quality," "style," and "heritage" into messaging across all platforms, tailoring the expression to the specific medium.
• •Maintain a Refined Vocabulary: Use language that reflects sophistication and quality. Avoid overly casual slang or jargon that doesn't align with the established brand image. Words like "craftsmanship," "heritage," "premium," "refined," and "elegant" should be common.
• •Focus on the "Why": Instead of just listing features (e.g., "Soft Step technology"), explain the benefit to the customer (e.g., "Experience cloud-like cushioning with our Soft Step technology, designed for effortless all-day wear.").
• •Visual-Copy Cohesion: Ensure that the tone of the copy is consistently reflected in the accompanying visuals. Lifestyle images should depict the target "Sledgers Man" – sophisticated, confident, and appreciative of quality and comfort. Product shots should be clean and highlight the craftsmanship.

Social Perception

Positive Association with Comfort and Quality, Seen as a Premium/Classic Men's Brand, Reliable for Work and Formal Occasions, Good Investment, Growing Online Engagement

Copy Examples

• •Headline: Heritage Craftsmanship, Modern Comfort. The Sledgers Promise. Body: Since 1921, Sledgers has been dedicated to the art of fine shoemaking. Experience the unparalleled blend of French elegance and innovative comfort technology in every pair. Step into your legacy. #SledgersPH #TimelessComfort
• •Headline: Elevate Your Every Day. Effortless Style, Guaranteed Comfort. Body: From boardroom presence to weekend refinement, Sledgers offers the perfect foundation. Our genuine leather shoes, engineered for all-day comfort, ensure you move through life with confidence and ease. Discover the Sledgers difference. #MensStyle #LeatherShoes #ComfortAndStyle
• •Headline: The Art of the Gentleman: It Starts with Sledgers. Body: True style is timeless. True comfort is essential. Sledgers combines over a century of European craftsmanship with cutting-edge comfort features, creating footwear that speaks to the discerning man. What does your footwear say about you? #SledgersSince1921 #RefinedTaste #MensFootwear
• •Headline: More Than a Shoe, It's a Sledgers. Body: Investing in Sledgers is investing in enduring quality, sophisticated design, and a commitment to your well-being. Experience our signature comfort technologies and walk with unmatched confidence. Explore the new collection. #QualityFootwear #FrenchHeritage #DesignedForLife
• •Headline: Walk the Talk: Confidence in Every Step with Sledgers. Body: Our meticulously crafted leather shoes aren't just made to look good; they're made to feel exceptional. With innovative comfort built into every classic design, Sledgers empowers you to conquer your day, every day. Feel the difference quality makes. #SledgersComfort #ClassicMan #StepUp