Brand Tone

Empowering & Supportive, Inclusive & Welcoming, Authentic & Passionate, Community-Oriented & Grateful, Resilient & Determined, Dedicated & Professional

Brand Values

• •Empowerment
• •Inclusivity
• •Community
• •Holistic Well-being
• •Discipline & Respect
• •Passion for Muay Thai
• •Accessibility & Support

Best Practices

• •Always Emphasize Inclusivity and Support: Ensure language is welcoming to people of all skill levels, backgrounds, and fitness levels. Highlight the supportive community aspect in most communications.
• •Lead with Empowerment: Frame training and the gym experience around building confidence, resilience, and personal growth, not just physical fitness or fighting prowess.
• •Be Authentic and Passionate: Let the genuine love for Muay Thai and the community shine through. Use real stories and testimonials where possible.
• •Maintain a Respectful and Disciplined Voice: While friendly and supportive, the language should also reflect the respect and discipline inherent in Muay Thai.
• •Show, Don't Just Tell, Community: Use phrases that evoke a sense of belonging ("our tribe," "our family," "join us"). Highlight community events and member achievements regularly in social media and newsletters.

Social Perception

Highly Regarded Locally, Strong Community Hub, Quality Instruction, Empowering & Life-Changing, Woman-Owned and Operated, Authentic Fight Gym

Copy Examples

• •Headline: Find Your Strength. Discover Your Tribe. Body: At SLC Muay Thai, we're more than a gym – we're a community dedicated to empowering you through the art of eight limbs. All levels, all backgrounds, all welcome. Start your journey today. Call to Action: Book Your Free Trial Class!
• •Headline: More Than a Workout. It's a Way of Life. Body: Unleash your potential in a supportive, inclusive space. SLC Muay Thai offers authentic training that builds not just skill, but confidence, resilience, and lifelong friendships. Join our family. Call to Action: Learn About Our Programs!
• •Headline: Woman-Owned. Warrior-Driven. Body: Led by Coach Alexis Whitney, SLC Muay Thai is built on passion, dedication, and the belief that everyone deserves to feel strong and confident. Experience the difference a truly supportive community makes. Call to Action: Meet Our Coaches!
• •Headline: Step Into Your Power. Body: Whether you're new to martial arts or a seasoned practitioner, SLC Muay Thai provides expert coaching focused on your growth, in and out of the ring. We champion holistic well-being and authentic Muay Thai. Call to Action: View Class Schedule!
• •Headline: Community. Confidence. Combat Sports. Body: SLC Muay Thai: Where Utah learns the art of respect, discipline, and powerful striking. We're dedicated to your journey, fostering a safe space to develop skills and forge unbreakable bonds. Call to Action: Join the SLC Muay Thai Community!