Brand Tone

Empowering, Confident, Glamorous, Direct, Casual, Helpful, and Educational.

Brand Values

• •Quality and Natural Appearance
• •Transformation and Empowerment
• •Accessibility and Ease-of-Use
• •Community and Local Connection

Best Practices

• •Lead with Empowerment: Start and end your copy with empowering, action-oriented language. Use verbs like "Slay," "Conquer," "Transform," and "Own." The focus should always be on what the customer can do and how they will feel with the product.
• •Balance Glamour with Practicality: While the tone is aspirational, always ground it in the product's practical benefits. Pair a glamorous statement like "Unleash your inner baddie" with a practical benefit like "with our easy-to-install glueless wig."
• •Use "Transformation" as a Storytelling Tool: Frame your content around the "before and after" narrative. This is your most powerful selling tool. Use visuals and words to describe the journey from the problem (thin hair, short hair, hair loss) to the solution (volume, length, confidence).
• •Speak the Language of Your Community: Continue using a mix of French and relevant English slang that feels authentic to your target audience. Engage directly with comments using this established brand voice to strengthen the community bond.
• •Highlight the Solution, Not Just the Product: Instead of saying "We sell HD wigs," say "We provide undetectable solutions for a flawless hairline." This shifts the focus from the item itself to the benefit it delivers, making the copy more compelling and customer-centric.

Social Perception

SlaywithSafi is perceived as an expert and trustworthy source for high-quality wigs, a key problem-solver, especially for customers experiencing hair loss, and consistently delivers high-quality, beautiful results.

Copy Examples

• •Instagram Post - Headline: Stop dreaming about the perfect install. Slay it. Body: Your seamless transformation is here. Our new 'Eva' HD Lace Wig melts into your skin for a look so natural, it are undetectable. Ready to turn heads in Marseille and beyond? Tap to shop the revolution. #SlaywithSafi #GluelessWig #HDlace #NaturalHair
• •TikTok Video Script - On-screen text (Before): "I have 5 minutes to get ready." (Transition) On-screen text (After): "Challenge accepted. Slay accomplished." Caption: Who said glamour takes time? Our glueless wigs are your 5-minute secret to flawless hair. Easy, fast, and always stunning. Link in bio! #HairTransformation #WigInstall #PourToi #Marseille
• •Website Product Description - Product Name: Instant Volume Clip-In Extensions. Description: Why wait for the length and volume you deserve? Made from 100% natural hair, our seamless clip-in extensions are designed for effortless application and a flawless blend. Go from short to stunning in minutes. You are the power, we just provide the tools.
• •Email Marketing Subject Line - Subject: The Slay Sale Is On | Your Transformation Awaits... Preview Text: Don't miss out on up to 25% off our most-loved wigs and extensions.
• •Instagram Story Ad - (Video showing a model flawlessly fixing her wig) Text: The secret to a perfect look? Confidence... and a wig that won't quit. Poll: Ready for your glow-up? [YES!] or [Show Me How]