Brand Tone

Accessible and Friendly, Confident and Stylish, Customer-focused and Appreciative

Brand Values

• •Kindness
• •Quality
• •Service
• •Affordable
• •Variety
• •Self-Expression and Reflection

Best Practices

• •Embrace "Slay" (Authentically): Use the word "slay" and related confident, empowering language naturally within the copy. It's part of the brand name and reflects a modern, stylish vibe. However, ensure it aligns with the context of affordable art and doesn't alienate a broader audience.
• •Balance Confidence with Accessibility: While "slay" is bold, remember the brand's roots in passion and affordability. Copy should feel inspiring and stylish, yet also welcoming and down-to-earth. Highlight quality without being elitist.
• •Show, Don't Just Tell, the Values: Instead of just stating "we offer quality," describe the 180gsm matte premium paper or the professional printing process. For "service," incorporate customer testimonials or highlight ease of shopping.
• •Speak Like a Friend (Who Has Great Taste): Maintain a conversational, friendly, and slightly informal tone ("but hey, who does?"). Imagine you're genuinely excited to help someone find the perfect piece for their home.
• •Focus on the "Why": Connect the prints to the customer's desire for self-expression, a beautiful home, and uplifting their environment. Copy should evoke the feeling and transformation the art brings, not just describe the product.

Social Perception

Positive for Product Quality and Price, Appreciation for Style, Trustworthy (based on order volume and repeat customers), Desire for More Information/Services

Copy Examples

• •Headline: "Your Walls Are Talking. Make Sure They Slay." Body: "Don't just decorate, make a statement. Our high-quality, affordable prints are designed to bring your unique style to life. Find the piece that tells your story. #SlayMyPrint"
• •Headline: "From Our Passion Project to Your Perfect Print." Body: "It started with a love for design, and now Slay My Print is helping thousands beautify their spaces. We believe amazing art shouldn't break the bank. Discover vibrant, quality prints crafted with care. You deserve a home that slays!"
• •Headline: "Quality You Can See, Prices You'll Love." Body: "We're obsessed with two things: stunning, high-quality art and happy customers. That's why every Slay My Print piece is made with premium materials, designed to wow, and priced to please. Ready to transform your space?"
• •Headline: "Unleash Your Inner Designer. We've Got the Prints." Body: "Tired of blank walls? So were we. Slay My Print offers a huge variety of styles so you can easily find the perfect art to reflect your personality. Affordable, stylish, and delivered with a smile (and fast shipping!)."
• •Headline: "Join 35,000+ Happy Walls (and People!)." Body: "There's a reason our community keeps growing! At Slay My Print, it's all about kindness, top-notch quality, and art that makes you feel good. Explore our collections and see why everyone's choosing to slay their walls with us."