Brand Tone

bold, vibrant, expressive, inclusive, and unapologetic; educational and transparent; community engagement and fun

Brand Values

• •Inclusivity & Self-Expression
• •Quality & Craftsmanship
• •Sensory-Friendliness
• •Ethical Practices
• •Transparency (Aspired/Practiced with caveats)
• •Community Focus

Best Practices

• •Embrace "Unapologetically You": Ensure copy empowers self-expression and celebrates individuality. Use vibrant, confident language. Avoid overly formal or subdued phrasing.
• •Highlight Core Values Consistently: Regularly weave in keywords like "handcrafted," "sensory-friendly," "vegan," "cruelty-free," and "LGBTQ+/IPOC Woman-Owned" where relevant and natural. This reinforces brand identity and trust.
• •Engage with Enthusiasm: Especially on social media, adopt a conversational, energetic, and sometimes playful tone. Ask questions, respond to comments with personality, and make the audience feel part of the "Slayfire family."
• •Be Bold but Clear: While the brand is about bold expression, product descriptions and instructions should remain clear, concise, and informative, especially regarding application, ingredients, and the benefits of "sensory-friendly" formulations.
• •Maintain Authenticity in Addressing Issues: If addressing customer concerns or controversies, maintain a respectful yet firm tone that aligns with the brand's values and established voice (as seen in some TikTok responses). While transparency is key, ensure the brand's personality still comes through.

Social Perception

Customers highly praise the products, especially the glitter gels, for their pigmentation, longevity ("budge-proof"), and genuinely sensory-friendly qualities. The brand's unique offerings, bold colors, and connection to specific fandoms (like the band Ghost) are appreciated. The handcrafted, vegan, and cruelty-free aspects are also positively received. Their TikTok presence is strong and engaging, fostering a sense of community.

Copy Examples

• •✨ UNLEASH YOUR SPARKLE! ✨ Introducing [Product Name] - our latest handcrafted magic designed to make you feel as FIERCE on the outside as you are on the inside. Sensory-friendly, budge-proof, and 100% YOU. Ready to #Slayfire?
• •You dreamt it, we mixed it! 💖 Witness the birth of another unique #SlayfireCustomCreations. Because your vibe deserves its own glitter. What should we create next? Drop your inspo below! 👇 #HandmadeWithLove #SensoryFriendlyMakeup #UnapologeticallyYou
• •Festival season is CALLING, and your look needs to answer! 📞🔊 Slayfire Cosmetics' glitter gels stay put from the first beat drop to the last encore. Vegan, cruelty-free, and sensory-friendly so you can focus on the vibes, not your makeup. Shop the collection and sparkle on! #SlayfireFestivalReady
• •Slayfire Cosmetics: Bold. Sensory-Friendly. Unapologetically You. Handcrafted in LA for every shade of fabulous. Vegan & Cruelty-Free. Shop Now & Find Your Fire.
• •🔥 Don't Just Shine, SLAY! 🔥 Your Favorite Sensory-Friendly Sparkle is On Sale! *(Body Snippet):* Hey Sparkle Squad! Ready to amplify your artistry? For a limited time, get [Discount Percentage]% off our most loved handcrafted glitter gels and vibrant liners. Because being authentically you should always feel this good (and look this amazing!).