Brand Tone

energetic, bold, inclusive, and passionate, transparent and sometimes defiant

Brand Values

• •Inclusivity & Community
• •Quality & Craftsmanship
• •Ethical Practices
• •Self-Expression & Boldness
• •Transparency

Best Practices

• •Embrace Bold Language: Use strong verbs, vibrant adjectives, and an enthusiastic tone that reflects the brand's 'Slayfire' name and the vividness of its products.
• •Champion Inclusivity: Ensure copy is welcoming and speaks to a diverse audience, reflecting the brand's LGBTQ+ and woman-owned, POC-founder identity. Use gender-neutral language where appropriate and showcase diverse individuals in visuals.
• •Highlight Key Values: Consistently weave in mentions of 'handcrafted,' 'vegan,' 'cruelty-free,' 'sensory-friendly,' and 'budge-proof' qualities to reinforce what makes the brand unique and trustworthy.
• •Engage Authentically: When addressing customer concerns or industry topics (like on their blog or TikTok), maintain transparency and a direct, confident tone. Don't shy away from showing the 'human' side of the family-run business.
• •Foster Community & Excitement: Encourage user-generated content, ask questions, and create a sense of belonging. Use calls to action that inspire creativity and self-expression, aligning with the passion behind the brand.

Social Perception

vibrant, highly pigmented, and long-lasting glitter gels. The sensory-friendly aspect is a significant plus for many users. Customers appreciate the unique colors and the budge-proof quality.

Copy Examples

• •Unleash your inner fire. Our [Product Name] glitter gel isn't just makeup, it's a statement. Vegan, cruelty-free, and unapologetically vibrant. Sparkle on your terms.
• •Sensory-friendly sparkle that SLAYS all day. Dive into a world of color with Slayfire Cosmetics – where every shade is handcrafted for your unique expression. #SlayfireSensoryGlow
• •Tired of glitter that gives up? Our budge-proof formula is here to stay, from festival fields to late-night glam. Handcrafted with love, for every kind of beautiful. What look will you create?
• •Join the Slayfire family! We're more than a brand; we're a community celebrating bold self-expression. Tag us in your iconic looks – we live for your creativity! #SlayfireCommunity
• •Dare to be different. Our [New Collection Name] is packed with pigment, designed for impact, and always ethically made. Get ready to turn heads and break boundaries. Shop now!