Brand Tone

Trendy, stylish, passionate, community-oriented, appreciative, customer-focused, direct, and assuring.

Brand Values

• •Quality: Premium quality, beautifully made products.
• •Empowerment: Enabling self-expression through hair, particularly for Black women.
• •Style & Trendiness: Providing current and fashionable wig styles.
• •Craftsmanship: Handmade in Africa, valuing artisanal creation.
• •Customer Satisfaction: Fast, free shipping and responsive customer service.
• •Community & Support: Supporting a team of women through the business.
• •Convenience: Offering class & convenience with their wig units.

Best Practices

• •Maintain a tone of gratitude and community by expressing appreciation for customers.
• •Highlight how purchases support the team.
• •Emphasize the convenience and time-saving aspects of the wigs.
• •Showcase the quality and craftsmanship of the handmade wigs.
• •Continue to offer responsive and helpful customer service.

Social Perception

Perceived as a trusted seller of high-quality, trendy, and convenient protective styles, particularly for Black women. Known for good customer service and fast shipping.

Copy Examples

• •"Matches perfectly," showcasing the accuracy and reliability of the product.
• •"The wig is perfection," expressing high satisfaction with the wig's quality.
• •"Wig is beautifully made and looks just like the image," assuring customers of the product's craftsmanship and visual appeal.
• •"Our styles captures the hot and trending styles," highlighting the brand's focus on current fashion.
• •"You are welcome here, we are at your service," creating a welcoming and customer-centric environment.