Brand Tone

Empowering & Confident, Mystical & Spiritual, Edgy & Modern Witch, Inclusive & Celebratory, Knowledgeable & Authentic

Brand Values

• •Empowerment
• •Individuality & Self-Expression
• •Magic & Spirituality
• •Quality & Authenticity
• •Community
• •Resilience & Strength

Best Practices

• •Embrace 'Slay' Powerfully but Purposefully: Use 'slay,' 'slaying,' 'slayed' and related empowering language, but ensure it aligns with the magical/spiritual context and doesn't feel overused or forced. Connect it to achieving spiritual goals, personal empowerment, and mastering one's craft.
• •Infuse Mysticism and Magic: Consistently use terminology related to witchcraft, spirituality, magic, and the occult (e.g., 'enchanted,' 'ritual,' 'spell,' 'altar,' 'energy,' 'divination') authentically.
• •Maintain a Confident & Knowing Voice: Write as an authority (a friendly, empowering one) in the modern witchy space. The tone should be self-assured, reflecting the confidence the brand wants to instill in its customers.
• •Balance the Edge with Inclusivity: While having an edgy, modern witch aesthetic, ensure the language is welcoming and inclusive to various paths and levels of experience within the spiritual community.
• •Visual & Verbal Harmony: Ensure the copy's tone consistently matches the visual branding (dark, mystical, stylish). Product descriptions, social media captions, and website text should all feel like they originate from the same core 'Slayed Jane' persona.

Social Perception

Customers and followers likely perceive Slayed Jane as a go-to source for modern witchy supplies, appreciating the curated aesthetic and the empowering vibe. They would see it as a brand that understands their interests and provides tools for their spiritual journey and self-expression. Those outside the target niche might perceive it as a specialized occult store. The term 'slayed' is generally understood positively as excelling or being impressive. The use of 'Jane' can make the brand feel more personal and relatable, like an alter ego or a powerful persona one can step into.

Copy Examples

• •Unearth your power. Our new crystal collection has just dropped, each piece pulsating with ancient energy, ready to help you slay your intentions. Find your magic. ✨ #SlayedJane #CrystalHealing #Magic
• •Ready to awaken the witch within? The next Slayed Jane box is brewing with exclusive ritual tools and enchanted essentials designed to elevate your craft. Subscribe now and prepare to slay. #WitchySubscriptionBox #SlayedJaneMagic #MonthlyMagic
• •What does 'slaying your path' mean to you, witches? Share your intentions for the week below! Let's empower each other. 👇 #SlayedJaneCommunity #Witchcraft #SpiritualJourney #Empowerment
• •At Slayed Jane, we believe magic is real, your power is innate, and every day is a chance to slay. We're not just a store; we're a sanctuary for the modern witch, the spiritual seeker, the one who walks their own mystical path with confidence and style. We curate enchanting tools and treasures to help you manifest your desires and embrace your most powerful self. Because you are enough, and you have all it takes to slay. #SlayedJane #ModernWitchcraft #EmbraceYourMagic
• •Slay Your Rituals (Without Slaying Your Budget!) 🔥 Our Magical Sale Starts Now!