Brand Tone

Empowering, Confident, Inspirational, Trendy, Inclusive, Supportive

Brand Values

• •Empowerment
• •Inclusivity
• •Confidence & Self-Worth
• •Quality
• •Style & Fashionability
• •Ethnicity & Sustainability
• •Authenticity

Best Practices

• •Use empowering and confident language to uplift the audience.
• •Focus on inclusivity and support for plus-sized women.
• •Highlight the brand's commitment to quality and style.
• •Incorporate the founder's story to build authenticity and relatability.
• •Emphasize the uniqueness and beauty of every woman.

Social Perception

A brand that empowers plus-sized women by providing access to high-quality, fashionable clothing that promotes confidence, self-worth, and inclusivity.

Copy Examples

• •"Adore your curves, wear what you deserve - the BEST!"
• •"Wear To Be Bold, Confident & Elegant"
• •"The Slay-edge is Real!"
• •"Never underestimate your power because you are a true gem."
• •"Flaunt her real self."