Brand Tone

Sophisticated & Modern, Inspiring & Adventurous, Genuine & Real, Helpful & Reassuring, Quality-Conscious

Brand Values

• •Quality and Craftsmanship
• •Innovation and Originality
• •Design and Aesthetics
• •Ease of Use (DIY Friendliness)
• •Acoustic Performance
• •Sustainability
• •Customer Focus
• •Versatility

Best Practices

• •Emphasize Quality and Craftsmanship: Always use descriptive language that highlights the premium nature of the materials (e.g., "real wood veneer," "handcrafted," "meticulously selected") and the attention to detail.
• •Balance Sophistication with Accessibility: While the product is premium, the tone should remain helpful and encouraging, especially regarding the DIY aspect. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Inspire with Possibility: Use evocative language that helps customers visualize the transformation of their space (e.g., "create a sanctuary," "unleash your design vision," "transform the everyday").
• •Maintain Genuineness and Transparency: Be straightforward about product features, benefits (like sustainability and acoustic properties), and the installation process. Let the product's inherent quality speak for itself.
• •Highlight Both Form and Function: Consistently communicate that Acupanel offers both aesthetic beauty and significant functional benefits (especially acoustic improvement), showcasing them as a solution that offers "style and substance".

Social Perception

High satisfaction with aesthetics and quality, appreciation for ease of installation, valued acoustic properties, positive customer service experiences.

Copy Examples

• •Headline: Elevate Your Space. Effortlessly. Body: Discover Acupanel®, the original acoustic slat wood panel. Crafted from sustainably sourced, real wood veneers and recycled materials, our panels offer striking modern design and Class A sound absorption. Transform your home or office with style and simplicity. DIY-friendly, stunning results.
• •Headline: Hear the Silence. See the Style. Body: Tired of echo and noise? Acupanel® delivers superior soundproofing without compromising on aesthetics. Our innovative, easy-to-install slat panels are an industry-first, bringing handcrafted quality and serene ambiance to any room.
• •Headline: The Art of Atmosphere, Simplified. Body: Create a masterpiece in your own home. Acupanel® offers a premium, out-of-the-box solution to wall and ceiling design. With a focus on genuine materials and uncomplicated installation, achieving a sophisticated, contemporary look has never been more accessible.
• •Headline: Innovate Your Interior. Sustainably. Body: Acupanel® combines cutting-edge design with eco-conscious values. Our panels not only redefine spaces with their modern elegance and acoustic benefits but are also made with responsibly sourced wood and recycled felt. Design with a conscience.
• •Headline: From Drab to Dramatic. In an Afternoon. Body: Reimagine your room with Acupanel®. Loved by DIYers and designers alike, our versatile slat panels are incredibly easy to install, offering an instant upgrade in both visual appeal and acoustic comfort. Experience the original, experience the best.