Brand Tone

Bold & Unapologetic, Effortless & Cool, Inclusive, Direct & Simple

Brand Values

• •Self-Expression & Individuality
• •Modern Style & Aesthetics
• •Comfort
• •Quality (Implied)
• •Artistic/Psyche Connection
• •Indian Origin

Best Practices

• •Know Your Tribe: Deeply understand the language, slang (if appropriate and authentic), and cultural references of 'the bold, the unapologetic, and the youth on the rise' in India.
• •Weave in 'Inclusivity & Connection': Subtly reinforce the gender-inclusive aspect and the idea of clothing as a reflection of the 'human psyche.'
• •Maintain Authenticity: While aiming for a global art direction, remember the brand's Hyderabad roots and 'Made in India' aspect.
• •Consistency across all channels, from product descriptions to social media replies, is key.
• •Focus on benefits rather than features in ad copy. What problem does this product solve? And create a community rather than a customer base.

Social Perception

Emerging brand with positive product feedback regarding style, comfort, and fit. Perceived as modern, urban, and connected to youth culture.

Copy Examples

• •Explore the latest drops.
• •#StreetCulture #SlapStyle #UrbanWear
• •#SlapVetements #HyderabadFashion #YouthRising #StreetwearFashion
• •I love how cool and effortless these graphic tees look.
• •The oversized fit is comfortable and suitable for all ages.