Brand Tone

Active & Energetic, Community-focused & Friendly, Informative & Trustworthy, Playful & Niche-specific, Conscious & Responsible

Brand Values

• •Performance & Efficacy: Providing a sunscreen that works effectively for athletes.
• •Health & Wellness: Promoting sun safety.
• •Community & Connection: Targeting and engaging the pickleball community.
• •Quality: Emphasizing made in the USA and good ingredients.
• •Environmental & Ethical Responsibility: Offering a reef-safe and cruelty-free product.
• •Passion for Pickleball: Demonstrating a genuine connection to the sport.

Best Practices

• •Know Your Niche Audience: Always write with the pickleball player in mind. Use terminology they understand (e.g., "kitchen," "dink," "third shot drop") where appropriate and address their specific pain points (e.g., sweaty hands, sunscreen running into eyes).
• •Emphasize Performance and Comfort: Highlight how Slam Lotion helps players perform better by being non-greasy, sweat-resistant, and comfortable to wear during active play. This is a key differentiator.
• •Foster Community: Use inclusive language. Refer to "fellow players," "the pickleball community," and encourage interaction. Share user-generated content when possible.
• •Maintain an Active, Positive Voice: Keep the language energetic and optimistic, reflecting the spirit of the sport. Avoid overly technical or dry descriptions.
• •Be Authentic and Transparent: Clearly communicate the product's benefits (SPF, mineral-based, reef-safe, cruelty-free, made in USA) without overstating or making unsupported claims. Authenticity builds trust, especially within a close-knit community like pickleball.

Social Perception

Slam Lotion is perceived as a specialized sunscreen tailored to the specific needs of pickleball players. Customers who have used it seem to appreciate its non-greasy, sweat-resistant formula that doesn't interfere with their game. The brand is seen as being part of the pickleball community, rather than just a generic sunscreen provider. The eco-friendly and cruelty-free aspects are positively noted, though the primary appeal seems to be its sport-specific functionality. As a relatively new brand, broader public awareness is still developing, but within its niche, the perception is generally positive.

Copy Examples

• •Headline: Stay in the Game, Not in the Glare. Slam Lotion: Your Pickleball Sunscreen Shield. Body: Sweat much? We get it. Slam Lotion’s non-greasy, SPF 30 formula stays put, so you can focus on your dinks, drives, and drops, not your sunscreen stinging your eyes. Play protected. Play better.
• •Social Media Post: Weekend forecast: 100% chance of pickleball! ☀️ Don’t let the sun bench your game. Slam Lotion is designed by players, for players. Reef-safe, sweat-resistant, and ready for every match. #SlamLotion #Pickleball #Sunscreen #PlayProtected #PickleballLife
• •Product Description Snippet: Engineered for the court, kind to the planet. Our mineral SPF 30 sunscreen gives you broad-spectrum protection that’s as serious about your skin as you are about your serve. Non-greasy, water-resistant for 80 minutes, and always cruelty-free. That's the Slam Lotion promise.
• •Email Subject Line: Your Secret Weapon Against Sunburn (and Missed Shots!) Email Body Snippet: Hey Pickleball Pro! Don't let sunburn call the shots. Slam Lotion keeps you covered with a lightweight, effective formula that won’t mess with your grip or your game. Ready to slam the sun? Grab your tube today!
• •Ad Copy (Short): Slam the Sun. Not Your Game. Slam Lotion - Pickleball's Choice for Sun Protection. Non-greasy. Sweat-Proof. Dominate the Court.