Brand Tone

Empowering & Inspirational, Youthful & Passionate, Helpful & Informative, Quality-Conscious & Reliable

Brand Values

• •Creativity & Self-Expression
• •Quality & Innovation
• •Empowerment
• •Authenticity
• •Customer Focus

Best Practices

• •Speak to the Creator: Always address the audience as creative individuals, acknowledging their passion and desire to express themselves. Use words like "you," "your vision," "create," "capture," "story."
• •Maintain an Uplifting and Inspirational Voice: Use positive and encouraging language. Focus on possibilities, adventure, and the joy of creation rather than just technical specifications.
• •Emphasize Quality and Reliability (Subtly): Weave in mentions of premium materials, good build, and reliable performance without being overly technical or boastful. This reinforces the value proposition.
• •Use Action-Oriented Language: Encourage engagement and use with strong verbs like "unleash," "discover," "transform," "elevate," "dive in."
• •Be Authentic and Relatable: Avoid overly corporate jargon. Keep the language accessible and genuine, reflecting the idea that creativity is for everyone, not just "perfect" professionals. Mirror the enthusiasm seen in user-generated content when appropriate.

Social Perception

For Aspiring & Active Content Creators, Good Quality for the Price, Innovative Accessories, Mixed Performance/Compatibility, Engaged with Creator Community

Copy Examples

• •Headline: Unleash Your Inner Storyteller. Body: Your phone is your canvas. SKYVIK lenses are your brush. Capture every detail, every adventure, every you. #ExpressTheCreatorWithin
• •Headline: Epic Views. Pocket-Sized Power. Body: From sprawling landscapes to intricate details, SKYVIK SIGNI lenses transform your mobile into a pro-grade camera. Adventure awaits – are you ready to shoot it?
• •Headline: Stop Scrolling, Start Creating. Body: Tired of ordinary? Elevate your mobile content with SKYVIK’s range of creator gear. Premium quality, designed for your vision. What will you create today?
• •Headline: Macro Magic. Wide Wonders. Zero Compromises. Body: Dive into the tiny worlds with our 15X Macro lens or capture the bigger picture with our 0.45X Wide Angle. SKYVIK: Precision engineered for the creator in you.
• •Headline: Your Vision, Amplified. Body: Don't let your gear limit your creativity. SKYVIK provides the reliable, high-quality tools you need to bring your unique perspective to life. Show the world what you see.