Tono de Marca

Helpful, Knowledgeable, Friendly, Approachable, Community-Oriented, Passionate, Enthusiastic, Trustworthy, and Reliable

Valores de Marca

• •Customer Focus & Service Excellence
• •Quality & Value
• •Supporting Local & Family Business
• •Passion for the Outdoors & Adventure
• •Accessibility

Mejores Prácticas

• •Prioritize Helpfulness: Ensure all communications, from social media replies to product descriptions, aim to genuinely assist the customer. Answer questions thoroughly and offer advice.
• •Maintain a Friendly, Human Voice: Use approachable language. Avoid overly technical jargon unless clearly explained. Let the passion for the outdoors shine through. Share staff experiences or customer stories (with permission).
• •Emphasize Local & Family Roots: Subtly weave in the "family-owned" and "local" aspects where appropriate, as this is a key differentiator and value. This fosters a sense of trust and community.
• •Be Knowledgeable & Confident: Demonstrate expertise without being condescending. Content should reflect a deep understanding of the products and their use in the local environment.
• •Showcase Passion Authentically: Let the genuine love for the outdoors come through in visuals and text. Share the beauty of BC and the joy of adventure, connecting with the customer's own aspirations.

Percepción Social

Positive, Local Favourite, and Trustworthy Retailer

Ejemplos de Copy

• •Headline: Your BC Adventure Starts at Skyview. Gear Up With Experts Who Care. Body: From misty coastal trails to sun-drenched peaks, we’ve got the quality gear and friendly advice you need. Family-owned since ‘98, we’re here to help you explore. #SkyviewOutdoors #BCAdventure
• •Headline: Don't Let Gear Hold You Back. Expert Advice & Fair Prices at Skyview. Body: Whether you're pitching your first tent or upgrading your seasoned kit, find high-quality, fairly-priced equipment at Skyview Outdoors. Our team lives and breathes the outdoors – let us help you get out there! #OutdoorGear #SupportLocalSurrey
• •Headline: Weekend Plans? We’ve Got the Gear (and the Local Know-How). Body: Skyview Outdoors: Your family-run hub for all things camping, kayaking, and hiking. Pop in for quality brands and a chat with folks who actually use the gear they sell. #GetOutside #ShopLocalBC
• •Headline: Quality Time Outdoors Begins with Quality Gear. Trust Skyview. Body: For over 25 years, we've been outfitting BC's adventurers. We believe in durable, reliable gear that lets you focus on the experience. Visit Skyview Outdoors – your adventure, our expertise. #SkyviewCamping #ExploreBC
• •Headline: More Than a Store, We're Your Outdoor Community. Body: Skyview Outdoors isn't just about selling gear; it's about sharing the passion for adventure. Come in for expert tips, a friendly face, and everything you need for your next trip. #FamilyOwned #BCoutdoors