Brand Tone

Artistic, Passionate, Quality-Focused, Calm, Serene, Customer-Centric, Informative & Transparent

Brand Values

• •Artistic Craftsmanship
• •Originality & Creativity
• •Quality Materials
• •Customer Satisfaction
• •Bringing Beauty and Calm
• •Perseverance & Dedication

Best Practices

• •Emphasize "Handmade" and "Artistic Vision": Consistently use terms that highlight the human touch and creative intent behind each piece, such as "handcrafted," "artist-made," "original design," and "kinetic sculpture."
• •Focus on "Calm" and "Movement": Incorporate words that evoke the intended experience of owning a mobile, like "serene," "tranquil," "gentle dance," "mesmerizing," and "dynamic."
• •Highlight Quality and Durability: Mention the quality of materials (e.g., "USA-sourced," "painted steel," "acrylic molded plastic") and the lasting nature of the art.
• •Maintain a Personal & Passionate Voice: Let the artist's passion shine through. Use "I" or "we" (referring to the studio/artist) where appropriate, and share the joy of creation. Phrases like "I love what I do" reinforce this.
• •Be Clear, Informative, and Customer-Focused: Provide detailed product information, be transparent about processes (like made-to-order timelines), and always invite custom requests, ensuring the customer feels valued and understood.

Social Perception

Highly Positive, Artistic & Unique, Reliable & Trustworthy, Professional Artist

Copy Examples

• •Website Homepage Banner: "Experience the gentle dance of kinetic art. Skysetter Mobiles: Handcrafted in Mississippi, designed to bring tranquility and wonder to your space."
• •Product Description Snippet: "Each mobile is a unique creation, meticulously handcrafted by artist Carolyn Weir. Using only the finest USA-sourced materials, these sculptures are built to last, offering a timeless touch of serene movement to your home or office."
• •About Us Excerpt: "From a spark of inspiration to a finished masterpiece, every Skysetter mobile is born from a passion for kinetic art and a dedication to exquisite craftsmanship. Discover the story behind the art that moves."
• •Social Media Post (Showcasing a new design): "Introducing 'Celestial Waltz'! ✨ Watch as hand-painted elements glide in perfect harmony. Each piece is lovingly made to order, ready to transform your favorite room into a haven of calm. What colors would you choose for your custom mobile? #SkysetterMobiles #KineticArt #HandmadeArt #ArtThatMoves #InteriorDesign"
• •Email Newsletter Subject: "Bring Home the Art of Serenity: New Designs & Custom Creations from Skysetter."