Brand Tone

Elegant & Sophisticated, Warm & Celebratory, Passionate & Appreciative, Traditional yet Timeless

Brand Values

• •Quality & Craftsmanship
• •Durability & Functionality
• •Beauty & Design
• •Celebrating Life & Togetherness
• •Customer Service & Connection
• •Heritage & Tradition

Best Practices

• •Emphasize Heritage & Craftsmanship: Consistently mention the Portuguese origin and the skill of the artisans. Use words like handcrafted, artisan-made, heritage, and tradition.
• •Focus on Celebrating Moments: Frame product benefits around enhancing gatherings, celebrations (both big and small), and creating memories. Use evocative language that speaks to joy, togetherness, and the beauty of everyday life.
• •Balance Elegance with Practicality: Highlight both the sophisticated aesthetic and the robust, user-friendly nature of the products (e.g., dishwasher safe, chip-resistant). This appeals to a desire for beauty without sacrificing convenience.
• •Use Warm, Inviting, and Slightly Formal Language: Maintain a tone that is welcoming and approachable, yet retains an air of sophistication. Avoid overly casual slang but embrace words that convey warmth and appreciation.
• •Maintain Visual & Textual Harmony: Ensure that the copywriting style aligns with the elegant and aspirational imagery used on the website and social media. The words should enhance the visual story of quality and refined living.

Social Perception

High-Quality & Luxurious, Durable & Practical, Gift-Worthy & Bridal Favorite, Reputable & Trustworthy, Aspirational Lifestyle

Copy Examples

• •Skyros Designs: Where Portuguese Artistry Meets Your Table. Celebrate life's moments, beautifully.
• •Inspired by the rich traditions of Portuguese stonework, our Cantaria collection brings timeless elegance and everyday durability to your home. Handcrafted to be cherished, designed to be lived with.
• •Elevate your weekday dinners to weekend celebrations. Our [Product Name] collection, lovingly handcrafted in Portugal, is a testament to enduring style and effortless entertaining. What moments will you create? #SkyrosDesigns #CelebrateEveryday #PortugueseCraftsmanship
• •Bring Home the Warmth of Portugal: Discover Skyros Designs.
• •Born from a passion for beauty and a love for gathering, Skyros Designs offers more than just dinnerware; we offer heirlooms in the making. Each piece, handcrafted by master artisans in Portugal, is a promise of quality, durability, and timeless design meant to grace your table for generations.