Brand Tone

warm, personal, creatively inspiring, friendly, approachable, authentic, emotional, and aspirational

Brand Values

• •Creativity and Craftsmanship
• •Community
• •Personal Connection
• •Joy and Celebration
• •Sustainability

Best Practices

• •Always infuse the copy with the genuine passion that the brand was founded on. Use words that convey creativity, joy, and a love for the craft.
• •Remind the audience of the brand's story. Mention the vintage letterpress, the founder's journey, and the hands-on process to reinforce the values of craftsmanship and authenticity.
• •Use inclusive and welcoming language. Address the audience as "creative friends" or part of the "creative community" to build a sense of belonging.
• •Don't just sell a product; sell the emotion behind it. Whether it's the joy of receiving a handwritten card or the pride of creating something new in a workshop, the copy should tap into those feelings.
• •Write in a conversational, first-person, or direct-address style. This approachability makes the brand feel less like a corporation and more like a friendly neighborhood studio.

Social Perception

Perceived as a high-quality, artisanal brand with a personal touch; relatable; committed to traditional craftsmanship; connected to the local community; offering beautiful, unique, and thoughtfully made paper goods.

Copy Examples

• •That feeling when you find the perfect card. ✨ Our latest letterpress creation is here to help you say it all, with a touch of handcrafted charm. Made with love on our vintage press, because your special moments deserve a special card.
• •Unleash your inner artist! Join our upcoming watercolor workshop and spend an afternoon creating something beautiful. No experience? No problem! We're all about learning and having fun together. Link in bio to save your spot in our creative community!
• •Your love story, beautifully told. Discover our bespoke letterpress wedding invitations, crafted to capture the essence of your special day. Let's create something unforgettable together.
• •A quiet moment, a thoughtful note. Rediscover the joy of putting pen to paper with our artisanal stationery. #SkyOfBluePress #LetterpressLove #Handwritten
• •Hello, creative friend! Just a little note to share something new from our studio. We've been pouring our hearts into this latest collection, and we hope it brings a little bit of joy to your day. Come see what's new!