Brand Tone

Reassuring, Helpful, Trustworthy, and Local

Brand Values

• •Service and Expertise: Strong emphasis on their repair capabilities, with claims of skilled technicians and the ability to handle a wide range of issues.
• •Customer Convenience: Offering both an e-shop and multiple physical locations
• •Reliability: Positioning themselves as a dependable place for both purchasing devices and getting them repaired.
• •Fast service

Best Practices

• •Emphasize Reliability and Expertise: Use words that convey trust, such as 'expert technicians,' 'certified used phones,' 'guaranteed repairs.'
• •Highlight Local Presence and Convenience: Regularly mention Estonian locations
• •Offer fast local delivery
• •Use a reassuring and helpful tone when describing repair services.
• •Incorporate customer testimonials to build trust.

Social Perception

Perceived as a local Estonian business that is a go-to for mobile phone purchases (new and used) and, notably, for repairs.

Copy Examples

• •We'll fix it quickly
• •We repair as if for ourselves: we delve into details and find a solution for every concern
• •Get a quick quote on skymobile.ee!
• •From durable cases to fast chargers and quality headphones, find the perfect accessories at Sky Mobile e-pood.
• •Visit one of our 10+ locations!