Brand Tone

Professional and Knowledgeable, Inspiring and Passionate, Customer-centric and Supportive, Innovative and Quality-driven, Approachable

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Daylight Advocacy
• •Respect, Passion, and Creativity
• •Sustainability
• •Belgian Heritage & Craftsmanship

Best Practices

• •Embrace "Hello Daylight": Consistently use and build upon the "Hello Daylight" tagline to reinforce the core brand message of welcoming natural light and its benefits.
• •Balance Expertise with Inspiration: While providing technical details and showcasing product quality (expertise), always tie it back to the emotional and lifestyle benefits of daylight (inspiration).
• •Showcase Quality and Heritage: Regularly mention the Belgian craftsmanship, durability, and innovative features of the products to build trust and justify premium positioning.
• •Be Customer-Centric in Communication: Whether addressing homeowners or professionals, ensure the language is supportive, helpful, and solution-oriented. Provide clear calls to action that lead to resources or contact points.
• •Visual Consistency: Ensure all visual content (images, videos) aligns with the modern, clean, and light-filled aesthetic, reinforcing the brand’s connection to daylight and quality design. Use high-quality imagery that showcases the products in inspiring settings.

Social Perception

Positive (among those who know the correct brand), Expert in Daylight Solutions, Reliable Manufacturer, Potential Confusion with Skylux Travel

Copy Examples

• •Headline: Welcome More Than Just Light. Welcome Wellbeing. Body: Discover Skylux: innovative daylight solutions designed to flood your space with natural light, enhancing your home’s atmosphere and your family's quality of life. Crafted in Belgium, built to last. #HelloDaylight #SkyluxInnovation
• •Headline: Engineered for Brilliance. Designed for Your Life. Body: From robust skylights to elegant flat roof windows, Skylux offers superior quality and performance. Explore our range and find the perfect fit to bring natural light and energy efficiency into your project. Learn more at skylux.eu.
• •Headline: Your Vision, Illuminated. Body: Planning a renovation or a new build? Let Skylux be your partner in creating brighter, more inspiring spaces. Our expert team and extensive product documentation are here to support you every step of the way. #DaylightExperts #QualityCraftsmanship
• •Headline: The Art of Daylight, Mastered. Body: For generations, Skylux has been dedicated to the art and science of natural lighting. Our passion translates into every product we create, delivering unparalleled quality, innovation, and a seamless connection to the outdoors. Experience the Skylux difference.
• •Headline: Sustainable Light, Sustainable Living. Body: Embrace a brighter, greener future with Skylux. Our energy-efficient skylights and roof windows not only reduce your reliance on artificial lighting but are built with sustainability in mind. Bring natural energy into your home.