Brand Tone

Warm & Connecting, Simple & Easy, Family-Oriented & Heartfelt, Joyful & Appreciative

Brand Values

• •Connection: The core value is enabling and strengthening connections between family members, regardless of distance.
• •Simplicity & Accessibility: Making technology easy and accessible for everyone, particularly for families and less tech-savvy individuals.
• •Family: A deep focus on family life, easing its burdens, and enhancing shared experiences.
• •Customer Focus: A commitment to customer satisfaction, evidenced by 24/7 support and responsiveness to feedback.
• •Innovation: Continuously improving products and developing new solutions to meet family needs, such as the Skylight Calendar and Frame 2.

Best Practices

• •Emphasize Connection & Emotion: Always tie product features back to the core emotional benefit of connecting with loved ones and the joy it brings. Use words that evoke warmth, love, and togetherness.
• •Keep it Simple & Clear: Avoid jargon. Explain product benefits in a straightforward, easy-to-understand manner, mirroring the product's ease of use. This is crucial for an audience that includes non-tech-savvy users.
• •Focus on "You" and "Your Family": Address the customer directly and highlight how Skylight products fit into *their* family life, solving *their* problems, and enhancing *their* relationships.
• •Show, Don't Just Tell, the Joy: Use storytelling and customer testimonials (or create copy that sounds like a testimonial) to illustrate the happiness and ease Skylight brings to families.
• •Maintain a Helpful & Supportive Voice: Even in marketing copy, reflect the brand's commitment to support. Ensure the tone is approachable and reassuring, letting customers know help is there if they need it.

Social Perception

Largely perceived positively as a thoughtful gift that helps people stay connected with loved ones, especially older family members. Its ease of use is a major plus point frequently mentioned. The Calendar product is seen as a helpful tool for family organization. Some users express concerns about the subscription model for advanced features, viewing it as an unexpected additional cost. Occasional critiques mention screen resolution or Wi-Fi issues, though many find the picture quality good. Skylight actively responds to customer reviews, particularly negative ones, offering solutions and explanations, which can positively influence perception.

Copy Examples

• •Headline: Miles apart? Feel like you're in the next room. Skylight Frame: Share life's moments, instantly. Body: Just plug it in, connect to Wi-Fi, and let the smiles begin. Grandparents, parents, and the whole family can receive photos and videos from anywhere in the world in seconds. No apps, no fuss, just pure connection.
• •Headline: Finally, a calendar that gets your family. Meet Skylight Calendar – organize the chaos, beautifully. Body: Sync everyone’s schedules, manage chores, plan meals, and even share photos. The Skylight Calendar is your family’s new hub, making it simple to stay on the same page and spend more quality time together.
• •Social Media Post: That feeling when a new photo pops up on your Skylight Frame! ❤️ It’s more than just a picture; it’s a hug from afar. What’s the most heartwarming photo you’ve shared or received? #SkylightMoments #ConnectedFamily #ShareTheLove
• •Email Subject: The Easiest Way to Say 'I'm Thinking of You' Every Single Day Body: Distance doesn't mean disconnection. With Skylight Frame, you can send daily doses of joy directly to your loved ones' homes. Easy to set up, even easier to love. Give the gift of shared memories today.
• •Product Description Snippet: Skylight: We believe in technology that brings people closer. Our Frames and Calendars are designed with simplicity at their heart, making it effortless to share love, organize life, and cherish every moment with the people who matter most.