Brand Tone

Elegant & Sophisticated, Warm & Approachable, Conscious & Caring, Sensory & Evocative, Informative & Helpful

Brand Values

• •Quality Craftsmanship
• •Sustainability & Ethical Practices
• •Affordable Luxury
• •Customer Connection
• •Well-being & Ambiance
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., elegant, warm, conscious, sensory), including approved vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Prioritize "Elegant & Warm": Always aim for a sophisticated yet inviting feel. Use descriptive, evocative language that appeals to the senses without being overly technical or cold.
• •Weave in Values Naturally: Subtly integrate mentions of "handcrafted," "eco-friendly," "vegan," "cruelty-free," and "small-batch" where relevant, rather than forcing them into every sentence. Let these values underpin the narrative.
• •Focus on the Experience: Describe not just the product, but the feeling or ambiance it creates (e.g., "create a sanctuary," "invite tranquility," "weekend mood loading").
• •Maintain Consistency Across Platforms: While the style might adapt slightly for different channels (e.g., more playful on TikTok), the core tone, values, and key messaging should remain consistent to build a strong, recognizable brand identity. Regularly review content across all platforms to ensure alignment.

Social Perception

Positive Perception for Quality and Aesthetics, Appreciation for Ethical Values, Seen as a Thoughtful Brand, Aspirational yet Attainable

Copy Examples

• •Instagram Post (Image: Candle burning softly in a cozy living room): Unwind and embrace the evening. ✨ Our [Scent Name] candle, handcrafted with eco-friendly soy wax and the finest oils, fills your sanctuary with a whisper of [describe scent notes, e.g., warm vanilla and soothing lavender]. Luxury that’s kind to your home, and the planet. #SkylarAndSkyler #HomeFragrance #LuxuryCandles #VeganLiving #CozyHome
• •Product Description (Website - for a Reed Diffuser): Invite lasting tranquility into your space with our [Scent Name] Reed Diffuser. Expertly blended with premium, cruelty-free fragrance oils, it gently disperses an elegant aroma of [describe scent notes, e.g., fresh bergamot and delicate white tea] for weeks on end. A sophisticated, low-maintenance way to continuously fragrance your home with conscious luxury. Handcrafted with care in the UK.
• •TikTok Video (Short clip showing wax melts being added to a warmer, with text overlay): Text: Weekend mood loading... ☁️ What’s your go-to Skylar & Skyler scent for pure relaxation? Ours today is [Scent Name]! #WaxMelts #HomeScents #SkylarAndSkyler #VeganFriendly #SelfCareSunday (Sound: calming, popular audio)
• •Email Newsletter Snippet (Subject: Create Your Perfect Ambiance): Hello [Customer Name], At Skylar & Skyler, we believe your home should be your haven. Discover our collection of handcrafted home fragrances, made with love and a commitment to sustainable luxury. From the gentle flicker of our soy candles to the effortless aroma of our reed diffusers, find the perfect scent to tell your home's story. Explore new arrivals and cherished classics today.
• •Pinterest Pin (Image: Beautifully packaged gift set): The Art of Gifting: Conscious Luxury. ✨ Surprise someone special (or treat yourself!) with a Skylar & Skyler handcrafted fragrance set. Vegan, cruelty-free, and made with eco-friendly ingredients for a gift that feels as good as it smells. #HomeFragranceGift #LuxuryGiftIdeas #SkylarAndSkyler #EthicalGifts #HandmadeWithLove