Brand Tone

Artisanal & premium, blended with modern & accessible. It balances exclusive craftsmanship with current trends and customer-centric warmth.

Brand Values

• •Support for Local Artistry
• •Quality and Craftsmanship
• •Wide Selection and Variety
• •Community and Customer Connection

Best Practices

• •Always Bridge the Gap: Consistently connect high-end glass art with modern vape products in your copy.
• •Champion the Artists: Always mention the artist's name or social media handle when promoting 'heady glass'.
• •Use 'Premier' and 'Quality' with Proof: Back up claims of quality with descriptive language about materials, techniques, or technology.
• •Maintain a Confident and Welcoming Voice: Balance expert, authoritative language with inclusive, friendly phrasing.
• •Leverage Your Location: Emphasize the Denver/Colorado connection in marketing to strengthen local identity.

Social Perception

Largely positive, praised for extensive product variety (especially unique glass), friendly, helpful, and knowledgeable staff, and good value. Areas for improvement include occasional inconsistencies in customer service regarding returns or defective products.

Copy Examples

• •Art you can feel. This one-of-a-kind fumed rig from @[ArtistHandle] is more than a piece; it's a statement. Handblown in Colorado, it represents the pinnacle of local craftsmanship. Own a piece of Denver's art scene. Available now in our Glass Shack. #SkyHighArt #HeadyGlass #SupportLocalArtists
• •Control your clouds. The Geek Bar Pulse, with its full-screen display and cosmic animations, is here to upgrade your vape game. Get the latest tech and the best flavors at Sky High. Stop by our shop on Broadway or order online. #GeekBarPulse #VapeLife #DenverVapes
• •🔥 Up to 50% Off - Your Glass Shack favorites are waiting. Don't miss out! We're clearing space for new masterpieces, which means you get up to 50% off select bongs, rigs, and pipes in our Glass Shack. It's the perfect time to elevate your collection with premium glass for less. Plus, free shipping on orders over $100. Shop the sale now!
• •We love being your go-to spot on Broadway! What's the coolest piece or tastiest vape you've discovered at Sky High? Show us your gear and tag us for a chance to be featured! #SmokeSkyHigh #DenverCommunity
• •More Than a Smoke Shop. We are a celebration of Denver's art and culture. A place where local talent shines and quality comes first. From handcrafted glass to the latest in vape technology, discover the Sky High difference. #SupportColoradoArtists