Brand Tone

Professional and Expert, Quality-Driven and Meticulous, Collaborative and Supportive, Established and Trusted, Art-Centric and Appreciative

Brand Values

• •Exceptional Quality
• •Artistic Collaboration
• •Expertise and Craftsmanship
• •Customer Satisfaction
• •Preservation of Art
• •Heritage and Experience

Best Practices

• •Emphasize Expertise and Heritage: Consistently reference years of experience, specialized knowledge (e.g., "archival," "museum-grade"), and the skill of the craftsmen.
• •Use Professional and Refined Language: Maintain a sophisticated yet accessible tone. Avoid overly casual slang; the language should reflect the quality and artistry of the work.
• •Focus on Collaboration and Partnership: Employ words like "collaborate," "partner," "your vision," "we help you achieve" to reinforce their supportive role.
• •Highlight Quality and Meticulousness: Incorporate terms that speak to precision, attention to detail, and the high standard of materials and processes (e.g., "meticulous," "hand-selected mouldings," "finest quality").
• •Showcase, Don't Just Tell: Use client stories (with permission), testimonials, and visual examples of beautifully framed/printed work to substantiate claims of quality and expertise.

Social Perception

Skyframe is perceived as a high-end, reputable, and expert provider of custom framing and fine art printing services in New York City. Clients, including prominent artists, galleries, museums, and designers, trust them with valuable and complex projects. They are known for their ability to handle bespoke requests and deliver museum-quality results. The brand is seen as a reliable partner for the professional art and design community, as well as for individual art enthusiasts seeking quality.

Copy Examples

• •Headline: Preserve Your Masterpiece. Elevate Your Art. Body: For over 35 years, Skyframe has been NYC's trusted partner for museum-quality custom framing and archival fine art printing. We collaborate with artists, collectors, and designers to bring their vision to life with meticulous craftsmanship. Visit skyframe.com.
• •Headline: Your Vision, Expertly Framed. Body: At Skyframe, we're more than framers; we're your creative partners. From bespoke mouldings to archival printing at SkyLab, our experts ensure your artwork receives the showcase it deserves. Explore the possibilities.
• •Headline: The Art of Presentation. The Science of Preservation. Body: Skyframe combines decades of expertise with the finest materials to offer unparalleled custom framing and art handling services. Protecting and enhancing your art is our passion.
• •Headline: From Gallery Walls to Your Home: The Skyframe Standard. Body: Trusted by New York's leading artists, museums, and designers like [mention a type, e.g., the Guggenheim, if permissible, or just "leading museums"]. Skyframe delivers exceptional framing and fine art printing with an unwavering commitment to quality.
• •Headline: Beyond the Canvas: Comprehensive Art Solutions. Body: Skyframe offers a complete suite of services, from expert art sourcing and high-fidelity scanning to custom framing and professional installation. Let us handle every detail.