Brand Tone

aspirational, empowering, and sophisticated

Brand Values

• •Quality & Craftsmanship
• •Versatility & Practicality
• •Adventure & Exploration
• •Empowerment & Self-Belief
• •Purpose-Driven Design

Best Practices

• •Lead with "Why": Always connect the product back to the core values of adventure, empowerment, and intentional design. Instead of just saying "a leather bag," say "a leather bag designed for your next discovery."
• •Use Aspirational and Evocative Language: Employ words that inspire and create a sense of luxury and possibility. Words like "elevate," "discover," "wander," "chic," "sophistication," and "empower" align perfectly with the brand.
• •Balance Lifestyle with Product: Showcase the bags in real-life (yet aspirational) scenarios. The product shouldn't just be *what* you sell, but *how* your customer lives a better, more adventurous life with it.
• •Maintain a Consistent Visual Aesthetic: Ensure all photography and videography reflect the clean, elegant, and sophisticated style seen on the website and Instagram. This visual consistency is crucial for a luxury brand.
• •Be Authentic in Founder-Led Content: When Skye is the face of the content (like on TikTok), continue to share genuine insights about entrepreneurship and design. This authenticity builds trust and deepens the customer's connection to the brand's purpose.

Social Perception

Skye Smith is perceived as a luxury handbag brand that offers stylish, high-quality, and versatile products. Customers who purchase the bags express high satisfaction, often highlighting the blend of beauty and functionality. The brand's focus on adventure and empowerment resonates with an audience that values both style and substance. The founder's personal involvement in social media helps create a relatable and authentic connection, positioning Skye Smith not just as a product but as a lifestyle brand.

Copy Examples

• •Your Adventure, Elevated. Where will your curiosity take you next? The Elodie Backpack is designed for the woman who finds beauty in the journey. Crafted from supple leather and built for discovery, it’s the only companion you need. #SkyeSmith #ExploreInStyle #LuxuryBackpack
• •One Bag. Endless Possibilities. From morning coffee to evening cocktails, The Cecily Bag transforms with you. Why choose between a wallet, a clutch, or a crossbody when you can have it all? Discover ultimate versatility and timeless style. Shop now. #SkyeSmithDesign #VersatileLuxury
• •"The only travel partner I trust." Always up for exploring, always on the go. The Jane waist bag is my secret to carrying everything I need without sacrificing style. What’s your must-have adventure essential? #TravelBag #WaistBag #SmallBusiness #FounderLife
• •Confidence is Your Best Accessory. We'll provide the second-best. Discover handbags designed with purpose, for the woman who leads with it.
• •Wander with Style. Luxury handbags and travel bags to help you explore the world in style. Each piece is crafted with purpose, ready for your next adventure. Pin your dream destination! #TravelChic #LeatherBag #Wanderlust #SkyeSmith