Brand Tone

Authentic & Heritage-Rich, Warm & Welcoming, Conscious & Responsible, Passionate & Proud, Luxurious & High-Quality

Brand Values

• •Heritage & Craftsmanship
• •Sustainability & Ethical Responsibility
• •Quality & Durability
• •Authenticity & Transparency
• •Community & Connection
• •Natural & Timeless Elegance

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., Authentic, Warm, Conscious, Passionate, Luxurious), preferred vocabulary, and "words to avoid." Share this with everyone who creates content.
• •Embody Your Values: Ensure all copy consistently reflects Skyeskyns' core values of heritage, sustainability, quality, authenticity, and community. Let these values naturally shape the language.
• •Storytelling with Purpose: Weave the Skyeskyns story – its family roots, connection to Skye, traditional methods, and sustainability journey – into product descriptions, social media posts, and "About Us" content.
• •Know Your Audience, Speak Their Language: Understand who you are talking to (e.g., those interested in luxury, sustainability, Scottish heritage, craftsmanship) and tailor the warmth and information to resonate with them, while maintaining the core voice.
• •Consistency Across All Channels: Whether it's a website product page, an Instagram caption, a Facebook update, or an email newsletter, ensure the tone remains consistent and recognizable as Skyeskyns. Regular review and internal training can help maintain this.

Social Perception

High-Quality Provider, Ethical & Sustainable Brand, Authentic & Traditional, Unique & Desirable, Friendly & Welcoming, A "Must-Visit" on Skye

Copy Examples

• •Headline: Crafted by Tradition, Woven with Skye's Soul. Body: For over 40 years, our family has been transforming nature's finest sheepskins into timeless pieces of warmth and luxury. Discover the Skyeskyns difference, where heritage meets sustainable craftsmanship.
• •Headline: Wrap Yourself in Conscious Comfort. Body: Our exquisite sheepskin rugs are more than just beautiful – they're a testament to our commitment to the planet. Tanned with natural mimosa bark and sourced with care, bring home a piece of ethical luxury.
• •Headline: From Our Croft to Your Home: A Story of Skye. Body: Nestled on the breathtaking Isle of Skye, Skyeskyns is more than a tannery; it's our heart. Feel the warmth of our island home in every hand-finished stitch.
• •Headline: The Enduring Beauty of Natural Sheepskin. Body: Experience the unmatched softness and lasting quality of genuine sheepskin. At Skyeskyns, we celebrate the unique character of every fleece, creating heirlooms for generations to come.
• •Headline: Step Inside Skyeskyns: Where Craftsmanship Comes Alive. Body: Visit Scotland's last remaining woolskin tannery and witness the passion woven into every piece. A warm island welcome and a touch of Skye's magic await.