Brand Tone

energetic, bold, playful, and friendly

Brand Values

• •Boldness & Self-Expression: Encouraging customers to be 'unapologetically themselves' and 'dare to be different.'
• •Quality & Care: Emphasis on 'handmade in small batches', 'non-toxic ingredients,' and 'clean-burning' candles.
• •Fun & Energy: Infusing 'fun, energy, and a little bit of extra into your everyday life.'
• •Customer Connection: Actively engaging with customers, listening to feedback, and expressing gratitude for support.
• •Passion & Authenticity: Stemming from Skye's personal passion for candle-making and her journey as an entrepreneur.
• •Handmade/Artisanal: Products are handmade in North Carolina.

Best Practices

• •Embrace the Boldness: Always lean into vibrant, energetic, and confident language. Use strong verbs and expressive adjectives. Avoid timid or overly formal phrasing.
• •Keep it Playful and Personable: Inject humor and personality where appropriate. Use colloquialisms and contemporary slang that resonate with your target audience (as seen with "deals that slap"). Address your audience directly and warmly.
• •Highlight "Handmade" and "Non-Toxic": Consistently weave in the quality and care aspects of your products, emphasizing the handmade nature and use of safe ingredients. This builds trust and aligns with a key brand value.
• •Be Unapologetically You (and Encourage It): Mirror the brand's core message of self-expression in all communications. Celebrate uniqueness and individuality.
• •Stay Engaged and Authentic: Continue the genuine interaction seen on TikTok. Respond to comments with the same energy and friendliness, making customers feel like part of the "SkyeLight fam." Let Skye's authentic voice and passion shine through.

Social Perception

Customers on TikTok appear highly engaged, requesting scents and interacting positively with Skye's content. The brand has a significant and active following on this platform.The 'handmade' aspect and the story of a small business owner pursuing her dreams likely resonate positively with customers. The focus on 'stand-out scents' suggests customers are looking for unique and expressive fragrance options rather than generic ones. While general brand interaction seems positive, specific product reviews (like those on Amazon for car fresheners) can be mixed, which is common for scented products due to personal preferences in fragrance. Skye often thanks her community for their support, especially after viral videos, indicating a loyal and growing customer base.

Copy Examples

• •Unleash your inner fire. 🔥 Our NEW [Scent Name] candle is here to make your space as unapologetically YOU as it gets. Light it up and live loud. #SkyeLightBold #HandmadeVibes
• •Why whisper when you can roar? 🐯 Melt away the mundane with SkyeLight’s electrifying wax melts. Big scents for big personalities. Shop the boldness! #ExtraAF #ScentThatSlaps
• •Your car. Your rules. Your scent. 🤘 SkyeLight car fresheners: because life’s too short for boring commutes. Grab yours and dominate the drive. #BoldLiving #DriveWithPersonality
• •Normal is overrated. SkyeLight is for the vibrant souls, the statement-makers, the ones who aren’t afraid to shine. ✨ Handmade, non-toxic, and packed with personality. What’s your SkyeLight scent? #BeUnapologetic #SkyeLightLiving
• •We see you, we hear you, we LOVE you! 💖 Got a scent dream? Slide into our TikTok comments! We’re all about making your bold wishes come true. Join the SkyeLight fam! @skyelightliving #YourScentStory #CommunityLove