Brand Tone

Aspirational, encouraging, and caring, aiming to be a positive and uplifting voice focusing on self-improvement and confidence.

Brand Values

• •Quality
• •Self-Care and Empowerment
• •Customer-Centricity
• •Beauty Enhancement
• •Trend-Awareness

Best Practices

• •Always Use Aspirational Language: Frame product benefits around the customer's journey and personal growth. Use words like "discover," "transform," "empower," and "radiate" to inspire action.
• •Focus on "You," the Customer: Address the customer directly in your copy. Make them the hero of the story. Instead of "Our products do X," try "You can achieve X with..." to make the message more personal and engaging.
• •Maintain a Positive and Encouraging Tone: Avoid language that preys on insecurities. The tone should be uplifting and supportive, positioning the brand as a helpful guide in the world of beauty, not a critic.
• •Weave Brand Values into Every Message: Whether it's a short tweet or a long blog post, ensure the underlying values of Quality, Self-Care, and Empowerment are present. This creates a strong, recognizable brand identity.
• •Be Consistent Across All Channels: The voice used on Instagram should match the voice on the website and in customer service emails. This builds trust and makes the brand feel cohesive and reliable.

Social Perception

Perceived as a specialized online retailer for beauty and personal care products, gaining credibility from associations with trusted brands and presence on third-party platforms. Its consistent focus on beauty and self-care resonates with the target audience.

Copy Examples

• •Your moment of peace is waiting. ✨ Transform your skincare routine into a ritual of pure relaxation. Our Celavi Collagen Masks are designed to nourish your skin and soul. Discover the art of self-care with us. #SkyCollectionBaja #BeautyInside
• •Ready for a change? Don't just dream of healthier, more vibrant hair—make it happen. From nourishing shampoos to bold new colors, find everything you need to express your unique style. Dare to be you. #SkyCollectionBaja #HairCare
• •Shine with the Extraordinary. Why settle for ordinary when you were made to stand out? Explore our collection of high-quality beauty products and let your inner radiance glow. [Shop Now]
• •Welcome to the Collection! We believe that beauty is a feeling. It's in the confidence of healthy skin and the power of a new look. Thank you for joining us. Here's 10% off your first order to start your journey. #SkyCollectionBaja
• •Your skin's best friend. Enjoy the sun with confidence knowing you have the best protection. Lightweight, effective, and perfect for daily use, our sunscreens take care of your skin while you live your life to the fullest. #SelfCare #SkinProtection