Brand Tone

Aspirational yet accessible, friendly and direct, like a knowledgeable friend offering beauty advice.

Brand Values

• •Simplicity
• •Efficacy
• •Accessibility
• •Confidence

Best Practices

• •Always lead with the product benefit, using clear, benefit-oriented language in all headlines and opening lines.
• •Keep the language simple and direct, avoiding overly technical jargon to ensure straightforward understanding.
• •Maintain an encouraging and positive tone to empower and uplift customers, reinforcing beauty as self-care and confidence.
• •Incorporate language that encourages user-generated content and interaction to foster a sense of community.
• •Ensure visual and verbal synergy, mirroring the clean, minimalistic, and feminine aesthetic of the visuals in the copy.

Social Perception

Perceived as a local, go-to source for essential, affordable, and effective beauty treatments in Lebanon, with a loyal customer base and high demand. It feels contemporary and aligns with current social media trends, appealing to a younger demographic.

Copy Examples

• •Chasing the sun. ✨ Our Blacktan Tanning Oil is all you need for a flawless, natural-looking glow. No stains, no streaks, just pure radiance. Tap to shop and get your glow on.
• •My secret to stronger nails in a week? The 7inOne Nail Strengthener. It's my go-to for a quick, healthy nail refresh. #NailCare #StrongNails #SKWIN
• •Reveal your smoothest skin yet. Our Anti Cellulite Body Scrub is formulated to gently exfoliate and invigorate, leaving your skin feeling firm, toned, and incredibly soft. Your daily ritual for confidence.
• •Your Weekend Glow-Up is Here ✨
• •Dreaming of fuller brows and lashes? Our Browlash Boost is the answer. Have you tried it yet? (Poll: 'Yes, it's magic!' or 'Not yet, but I want to!')