Brand Tone

Nurturing, Caring, Aspiring, Passionate, Community-Focused, Direct & Informative

Brand Values

• •Quality
• •Natural Ingredients/Purity
• •Customer Satisfaction
• •Ethical Practices (for hair care)
• •Community

Best Practices

• •Instead of just listing features, explain how the product will make them feel or what problem it will solve for them.
• •For hair care, use words that evoke nature, nourishment, and pleasant scents.
• •Adapt content to the platform; Instagram might use more descriptive, aspirational captions, while TikTok might be more direct and visually-led.
• •Maintain underlying values of elegance or natural care across all platforms.
• •Use evocative language to highlight the beauty and benefits of the products.

Social Perception

Positive for product quality & service, Growing small business, Trustworthy (for reviewed products)

Copy Examples

• •Embrace the SK Signature glow, naturally.
• •This week, indulge your senses and your strands with our customer-favourite Hair Growth Blend, crafted with ingredients like Castor oil and Lavender to nurture your scalp and encourage radiant growth.
• •We're passionate about creating high-quality pieces that empower you to express your unique style with confidence and embrace your natural radiance.
• •Unleash the power of tailored care as this luxurious blend nurtures *your* hair with precision, providing the essential nourishment *your* strands crave.
• •Experience the beauty of modest dressing with our elegantly crafted [Product Name].