Brand Tone

empowering, friendly, and practical

Brand Values

• •Comfort & Functionality
• •Style & Versatility
• •Inclusivity & Empowerment
• •Quality

Best Practices

• •Lead with the Feeling: Always start with the emotional benefit. Focus on words like "confidence," "freedom," "effortless," and "comfort." The copy should sell the feeling of wearing the skort, not just the item itself.
• •Highlight Practicality: Consistently mention the functional benefits that customers love, such as "pockets," "built-in shorts," "no-chafe," and "versatility." These are key differentiators and reasons for purchase.
• •Embrace "For Every Body": Use inclusive and empowering language in all communications. Continue to feature a wide range of body types in visuals and ensure the copy speaks to all women, reinforcing the "for every body and every occasion" mantra.
• •Incorporate Social Proof: Actively leverage customer testimonials and user-generated content in copy. Phrases like "Join over 30,000 happy customers" or directly quoting positive reviews builds trust and community.
• •Maintain a Friendly, Approachable Voice: Keep the tone conversational and light. Ask questions in social media captions to encourage engagement and respond to comments in a warm, personal manner. Avoid corporate or overly formal language to maintain the brand's relatable image.

Social Perception

The general public perception of Skørter appears to be positive. Customers frequently praise the product for its comfort, flattering fit, and the convenience of having pockets. The brand is perceived as trustworthy and customer-centric, boosted by responsiveness and clear policies. It is seen as a modern, direct-to-consumer company that understands its audience's desire for stylish and functional clothing.

Copy Examples

• •Confidence in motion. We love seeing how you style your Everyday Skort! From coffee runs to weekend adventures, it's designed to move with you. #SkorterStyle #ComfortInMotion
• •The Freedom of a Skirt, The Comfort of Shorts. Discover the one piece of clothing you'll live in all season. Style, meet function.
• •Tired of choosing between style and comfort? With our Dream Skort, you don't have to. Featuring deep pockets and ultra-soft, breathable fabric, it's the perfect fit for your busy life. Shop now for free shipping over $120!
• •Your new favorite outfit is waiting...
• •Meet The Dream Skort: Engineered for effortless style and all-day comfort. The built-in shorts provide coverage and prevent chafing, while the lightweight, 4-way stretch fabric offers complete freedom of movement. Plus, it has pockets! It’s not just a skort; it’s your new go-to for everything.